Color speaks in a language that everyone knows.

Stories told with color hit different—they seep into our souls and make an indelible mark on our memories. From Eggshell Blue-hued beginnings, Flamingo-tinged middles, and an endless spectrum of tones—color makes life a true choose-your-own-adventure.

And, plot twist, our designers use our in-house Color Stories to create gifts and decor that can be mixed, matched, and ready-made for easy merchandising. They grab swatches for their illustrations and designs using groups of curated colors. Each color is a character, bringing energy to the themes of Sunshine Burst, Confetti Carnival, or Go Play Outside. Core colors bring the main character energy, getting support from complementary hues that add depth and meaning.

We’re excited to share our Color Stories with you because, when it comes to color, we’re an open book.

Mood-lifting shades like Citrus and Apple Green shine brighter with the help of Poppy Red and Georgia Peach.

Vintage Indigo, Pale Aqua, and Golden Rod both soothe and inspire in Go Play Outside’s naturally appealing palette.

Feel-good Lavender Frost and Grenadine are just two of the captivating colors in the Confetti Carnival troupe.