Now Designs by Danica is our tribute to the tastes and textures that inspire to explore, create, gather and share culinary experiences. Our collection offers high-quality kitchen and dining essentials that celebrate the joy of living well.
Classic patterns and an abundance of colors appeal to every taste, offering the perfect ingredients to express, enjoy and share the love for all things culinary.
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Kitchen Linens
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Tabletop
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Aprons
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Bags & Totes
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Table Linens
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Serveware
Picks For The Season
Embrace Spring & Summer's simple pleasures–it's time to enjoy the here and now.
Browse Now-
Oak and Acorn Shaped Pinch Bowls Set of 6
Fall & Holiday 2025
Fall & Holiday 2025
Download style images and product information for all your marketing needs
Download style images and product information for all your marketing needs
Flip through our digital catalogs
Flip through our digital catalogs
Clean Coast Table Linens
Our new Clean Coast table linens are made of 100% Ocean Bound Plastic (OBP), which is plastic waste that is at risk of ending up in the ocean or in waterways. OBP is estimated to generate 80% of plastic marine litter. Instead, this plastic is diverted from the ocean and landfill and turned into polyester fabric, transforming waste into beautiful and durable table linens.
Renew Kitchen Linens
Dry off the dishes and dress up the kitchen with soft and versatile microfiber dishtowels, enhanced with our vibrant Now Design patterns.
Color Center
Merchandising your store has never been easier, this is the ultimate textile cross-merchandising concept, bringing together essential items and constructions in each of our 11 color blocks.
Second Spin Recycled Table Linens
Our recycled fabric is made by taking yarns that are swept off the floor during manufacturing. The yarns are first sorted by color, then run through a machine that shreds them into raw fiber. The recycled content is spun into new-again yarns and sometimes other fibers are mixed in during the process.
Our Second Spin products are made from Global Reycled Standard (GRS) certified recycled cotton and recycled polyester.
Counter Display Units
Enhance your retail space with thoughtfully designed counter display units, crafted to showcase products beautifully while highlighting our distinctive branding.
Neem Wood Utensils
Neem wood contains naturally-occurring antibacterial oils. No additional oils or polish is used in the making of these utensils. Neem is a fast-growing and sustainable wood, with trees that reach full maturation within 5-7 years and require minimal water to grow.
Become a Customer
Now Designs is an industry-leading collection of kitchen and table linens, accessories, and tools that features reimagined classics and an abundance of colors and tones to appeal to every taste.
Shop Second Spin series of sustainable recycled cotton, Color Center classics, seasonal designs, and product introductions for quick sell-through in your store.
