Now Designs by Danica is our tribute to the tastes and textures that inspire to explore, create, gather and share culinary experiences. Our collection offers high-quality kitchen and dining essentials that celebrate the joy of living well.
Classic patterns and an abundance of colors appeal to every taste, offering the perfect ingredients to express, enjoy and share the love for all things culinary.
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Kitchen Linens
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Tabletop
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Aprons
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Bags & Totes
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Table Linens
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Serveware
Picks For The Season
Embrace Spring & Summer's simple pleasures–it's time to enjoy the here and now.
Browse Now-
Heirloom Tomatoes Pinch Bowls Set of 6 Assorted
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Fresco Melamine Dinner Plate - Marine Blue
Current Season
Spring & Summer 2025
See What's New
Upcoming Season
Fall & Holiday 2025
Explore Products
Download style images and product information for all your marketing needs
Download style images and product information for all your marketing needs
Flip through our digital catalogs
Flip through our digital catalogs
Clean Coast Table Linens
Our new Clean Coast table linens are made of 100% Ocean Bound Plastic (OBP), which is plastic waste that is at risk of ending up in the ocean or in waterways. OBP is estimated to generate 80% of plastic marine litter. Instead, this plastic is diverted from the ocean and landfill and turned into polyester fabric, transforming waste into beautiful and durable table linens.
Second Spin Recycled Table Linens
Our recycled fabric is made by taking yarns that are swept off the floor during manufacturing. The yarns are first sorted by color, then run through a machine that shreds them into raw fiber. The recycled content is spun into new-again yarns and sometimes other fibers are mixed in during the process.
Our Second Spin products are made from Global Reycled Standard (GRS) certified recycled cotton and recycled polyester.
Color Center
Merchandising your store has never been easier, this is the ultimate textile cross-merchandising concept, bringing together essential items and constructions in each of our 11 color blocks.
Pinch Bowl Counter Display
A delightful display of our popular pinch bowls on your counter makes last-minute gifts or purchase add-ons in a cinch.
Neem Wood Utensils
Neem wood contains naturally-occurring antibacterial oils. No additional oils or polish is used in the making of these utensils. Neem is a fast-growing and sustainable wood, with trees that reach full maturation within 5-7 years and require minimal water to grow.
Compostable Sponge Counter Display
One for me, one for you — compostable sponges made of 100% cellulose in 3 fun designs make design-savvy and eco-conscious additions to gifts and purchases. Our counter display keeps these lovely printed sponges in view and top of mind.
Become a Customer
Now Designs is an industry-leading collection of kitchen and table linens, accessories, and tools that features reimagined classics and an abundance of colors and tones to appeal to every taste.
Shop Second Spin series of sustainable recycled cotton, Color Center classics, seasonal designs, and product introductions for quick sell-through in your store.
