Now Designs is our tribute to the tastes and textures that inspire to explore, create, gather and share culinary experiences. Our collection offers high-quality kitchen and dining essentials that celebrate the joy of living well.

Classic patterns and an abundance of colors appeal to every taste, offering the perfect ingredients to express, enjoy and share the love for all things culinary.

  • Kitchen Linens

    Kitchen Linens

  • Tabletop


  • Aprons


  • Bags & Totes

    Bags & Totes

  • Table Linens

    Table Linens

  • Kitchen Tools

    Kitchen Tools

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A clear choice for cleaner coasts

Clean Coast Table Linens

Our new Clean Coast table linens are made of 100% Ocean Bound Plastic (OBP), which is plastic waste that is at risk of ending up in the ocean or in waterways. OBP is estimated to generate 80% of plastic marine litter. Instead, this plastic is diverted from the ocean and landfill and turned into polyester fabric, transforming waste into beautiful and durable table linens.

A sustainable choice

Neem Wood Utensils

Neem wood contains naturally-occurring antibacterial oils. No additional oils or polish is used in the making of these utensils. Neem is a fast-growing and sustainable wood, with trees that reach full maturation within 5-7 years and require minimal water to grow.

Fun, fresh, and eco-friendly

Compostable Sponge Counter Display

One for me, one for you — compostable sponges made of 100% cellulose in 3 fun designs make design-savvy and eco-conscious additions to gifts and purchases. Our counter display keeps these lovely printed sponges in view and top of mind.

Now Designs Color Center & Kitchen essentials

Introducing Slate Blue

A soft, classic hue that seamlessly incorporates into any kitchen style and elevates your trusted everyday kitchen linens. Slate Blue is now available in our best-selling Kitchen Essentials collection, featuring everything from absorbent towels to durable aprons, kitchen towels, oven mitts and more.

Wholesale with us

Become a Customer

Now Designs is an industry-leading collection of kitchen and table linens, accessories, and tools that features reimagined classics and an abundance of colors and tones to appeal to every taste.

Shop Second Spin series of sustainable recycled cotton, Color Center classics, seasonal designs, and product introductions for quick sell-through in your store.

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