Ecologie and the Swedish Sponge Cloth - A Love Story

For Danica, our love affair with Swedish sponge cloths began in early 2000. Through their travels, several staff members were introduced to the product and fell in love! We quickly decided that everyone in North America should have a Swedish sponge cloth and that Danica should make that happen.

Because we are a design company known for our unique and original designs, we needed to make sure that we could put our surface design style on the sponge cloths in addition to offering a quality product.

Our Product Development team researched options and landed on a partnership with a Swedish manufacturer and German ink printer that could accommodate our creative flair while maintaining the product’s natural qualities.

The first uniquely designed Swedish sponge cloths were introduced in 2014 as part of our Now Designs cleaning category. It was an innovative product, new to North America that our retail customers immediately embraced and shared with their customers.

Over the years, we added various sponge cloth sizes - towels and dry mats - and beeswax wraps and bags to create Ecologie by Danica, an eco-focused brand. Get to know Swedish sponge cloths and learn how to sell them in your store too.

Authentically

Made in Sweden

Using traditional techniques first developed in 1949, our Swedish sponge cloths are authentically made in Sweden. By screen-printing  our unique designs with non-toxic inks, our durable, reusable and fully compostable sponge cloths quickly became the go-to in this category. We began to sell Swedish sponge clothes in 2014 - and have been leading the way in eco-friendly alternatives ever since!

Absorbent • fast drying • cute designs

Consumers Love Ecologie by Danica Swedish Sponge Cloths!

With beautiful designs that appeal to every taste, Ecologie Swedish sponge cloths are an eco-friendly, reusable, and effective alternative to wasteful paper towels. 

They are Popular Because

  • They work!

    They work!

    Wet, clean, rinse repeat. Swedish sponge cloths can be used daily throughout the home to wash dishes, clean countertops, wipe down windows, muddy paws, sports equipment and more!

    Super absorbent, odor-resistant, and machine washable, our sponge cloths can be used for approximately 6 months and are 100% biodegradable and compostable.

  • They are thoughtfully designed

    They are thoughtfully designed

    Danica loves color, patterns, and unique designs. Our Swedish sponge cloths are adorned with the hand-drawn designs of our design team. 

    Drawing inspiration from the Vancouver home of our headquarters, to patterns from the past, future-forward trends, and the imagination, they collaborate to create a fresh and eclectic collection.

  • They come in 3 sizes!

    They come in 3 sizes!

    Swedish Sponge Cloths
    Perfect for washing dishes, wiping down counters and scrubbing the tub.

    Swedish Sponge Cloth Towels 
    Handy for wiping down muddy paws and juicy spills.

    Swedish Sponge Cloth Mats
    Extra-large for a big clean or to absorb moisture and prevent damage from leaks.

  • They are very versatile

    They are very versatile

    From small spills to big messes, Ecologie Swedish sponge cloths come in 3 sizes to handle daily chores and life’s ‘surprises’. 

    You can use them to clean anything in your home! From
    polishing to wiping to mopping, Swedish sponge cloths are incredibly versatile. Need some inspiration on how to put your Swedish dishcloths to the test? See the list of 30+ suggested uses below!

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What Consumers Are Saying

"It’s my go to, to clean up liquids or any food messes on the counters. They wash easily, don’t get smelly, like a sponge. I bought more to give to friends."

Noreen C.

"What more could I ask for? Environmentally friendly cleaning product, style, and makes a great gift!"

Jane M.

"No more handi-wipes or paper towels. Love mine."

Jamie B.

"Cleans like a dream! Pop in the dishwasher as needed, comes out like new every time! 15+ washes 100+ spills, still going strong!"

Schueler S.

"Top rack of the dishwasher as good as new. Out with the old and in with the new, helping the environment one sponge at a time! I’m a converted and now gift them as gifts."

Linda S.

"The best kitchen cleaning item I have ever used. They dry completely, no mildew, are hardy, they do the job, even cleaning my stove. I have used mine for two months. And they are cute."

Sharon

"One of the best eco-friendly cloths I’ve ever used. Wipes well, dries quickly and leaves a streak-free surface."

Carri M.
  • Staff Education – Get to know your sponge cloths!

    Staff Education – Get to know your sponge cloths!

    Inform yourself and your staff about Swedish sponge cloths so that you can answer any questions that customers have. 

    Take one home and see how amazing they really are. Your love and enthusiasm for the product will be contagious.

  • Organized Displays - Draw in your customers!

    Organized Displays - Draw in your customers!

    • Floor spinner rack – 240 sponge cloths, 40 designs, FREE with your order!

    • Floor combo spinner rack – 120 sponge cloths and 60 beeswax wraps. FREE with your first order.

    • Counter display – 96 sponge cloths, 16 designs. The display is yours for FREE!

    • Shelf baskets –Three sizes to hold sponge cloths, towels, and dry mats

    • Self-contained and recyclable CDU – order now and ships in January 2023

  • Customer Education – Displays that tell the sponge cloth story.

    Customer Education – Displays that tell the sponge cloth story.

    Some customers want to learn on their own. The spinner racks come with educational header cards. Also, we have plenty of shelf talkers in various sizes to help you tell the Swedish sponge cloth story right in your store.

    This plus your product knowledge and enthusiasm will help them make those incremental sustainable changes to reduce waste and care for our planet.

  • Location is Key – Place the sponge cloths prominently.

    Location is Key – Place the sponge cloths prominently.

    Place your sponge cloths in high-traffic areas. The versatility of the cloths makes them adaptable to so many parts of your store.  At the sales counter, the beautiful designs will spark conversation–and become an ideal impulse buy!

  • Filled Displays – An abundance of style.

    Filled Displays – An abundance of style.

    Make your store shine with a well-merchandised and well-stocked spinner and display racks. 

    Our low minimums make it very easy to replenish stock on a frequent basis. Just 6 designs get you low $10 freight and 20 get you free freight!

  • Seasonal Designs – Change with the seasons.

    Seasonal Designs – Change with the seasons.

    We are committed to offering you new designs quarterly so that your Ecologie displays look their best all year round. 

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Ecologie Swedish sponge cloths, your store, and your customers make a perfect match!

Why You'll Love selling them
wholesale with us

Get in touch with your rep to see how you can get:

• Free sponge cloths for your staff and customers

• Free usage cards to educate customers

•New to Danica? Learn how to become a customer 

•Brush up on our Wholesale FAQ’s here

30+ uses and counting!

Swedish Sponge Cloths are the most versatile cloth in any household. These are just some of the ways customers are using our sponge cloths

30+ uses and counting!

Swedish Sponge Cloths are the most versatile cloth in any household. These are just some of the ways customers are using our sponge cloths

Wipe up all sorts of spills

Wipe up all sorts of spills

Counter-top clean-up

Counter-top clean-up

Clean the floors

Clean the floors

Wipe down plant leaves

Wipe down plant leaves

Clean cabinets- inside and out!

Clean cabinets- inside and out!

Dry off watercolor paint brushes

Dry off watercolor paint brushes

A crafty sidekick for creative projects

A crafty sidekick for creative projects

Use as a mat under pet's food and water bowls to sop up spillage

Use as a mat under pet's food and water bowls to sop up spillage

Dust everything!

Dust everything!

Wipe off muddy paws

Wipe off muddy paws

Soak up condensation in fridge drawers

Soak up condensation in fridge drawers

Clean Mushrooms & veggies

Clean Mushrooms & veggies

Clean up baby and toddler spills

Clean up baby and toddler spills

Gently wipe a child’s hands and mouth with a clean, damp cloth

Gently wipe a child’s hands and mouth with a clean, damp cloth

Wash windows and mirrors for a streak-free shine

Wash windows and mirrors for a streak-free shine

Keep in the car for cleaning emergencies

Keep in the car for cleaning emergencies

Gift wrap wine bottles, small planters, chocolates, and more

Gift wrap wine bottles, small planters, chocolates, and more

Place under a cutting board for slip resistance

Place under a cutting board for slip resistance

Scrub dishes

Scrub dishes

Clean and polish your car’s interior and exterior

Clean and polish your car’s interior and exterior

Polish stainless steel appliances

Polish stainless steel appliances

Wash baseboards and moldings

Wash baseboards and moldings

Take on a Picnic

Take on a Picnic

Give your bathroom a sparkling shine

Give your bathroom a sparkling shine

Pack as a perfect camping clean-up companion

Pack as a perfect camping clean-up companion

Cut to size and place in car cupholders to soak up any condensation and spills

Cut to size and place in car cupholders to soak up any condensation and spills

Clean the fridge and freezer (a job too tough for a paper towel!)

Clean the fridge and freezer (a job too tough for a paper towel!)

Propagate seeds!

Propagate seeds!

Place dry mats or towels under sink pipes in case of any leaks

Place dry mats or towels under sink pipes in case of any leaks

Include a damp cloth at the bottom of a bouquet to keep it moist

Include a damp cloth at the bottom of a bouquet to keep it moist

Use a dedicated cloth for cleansing your skin and removing make-up

Use a dedicated cloth for cleansing your skin and removing make-up

Wash bread-dough bowls (without the sticky mess)

Wash bread-dough bowls (without the sticky mess)

Clean all kinds of sports equipment – golf clubs, soccer ball and cleats, bikes, and yoga mats!

Clean all kinds of sports equipment – golf clubs, soccer ball and cleats, bikes, and yoga mats!

Stuff stockings and add to housewarming bundles

Stuff stockings and add to housewarming bundles

Quickly absorb water from a tub or shower spill

Quickly absorb water from a tub or shower spill

Keep in the car for cleaning emergencies

Keep in the car for cleaning emergencies