Danica Heirloom Photo Styling Guide
A brand driven by tabletop and ceramics, accented by kitchen and table linens. With a focus on textures, special finishes and all things tactile, capturing this allure is key.
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Photo Styling
Look & Feel
- Modern
- Minimal
- Simple, Rustic
- Moody
- Wabi Sabi
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Photo Styling
Backdrops
- Fresco
- Concrete
- Brick walls
- Marble
- Rustic wood surfaces.
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Photo Styling
Layouts
- Clean, simple, focused
- Monochromatic
- Moody lighting
- Beams of light
- Stacks and multiples.
- Mix of product shots and in situ.
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Photo Styling
Props
- Sparse!
- Fruits & veggies – cooked, dried or treated in some way
- Dried flowers, twigs, berries
- Cacti, succulents
- Groomed plants
- Heirloom dinner, glass and flatware.
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Photo Styling
Styling Effects
- Simple draping and stacking shows off texture well and sets the mood
- Use natural lighting to capture texture, wrinkles and imperfections
- Plenty of compositional breathing
room lets the product shine
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Photo Styling
Themes & Stories
- Keep props to a minimal, favouring coordinating products as support instead
- Store display set-ups are great
for some collections
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Photo Styling
Scaling
- Get up nice and close to show
motifs and techniques
- Get up nice and close to show
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Photo Styling
Settings
- Embrace the eclectic nature of the brand with lively mixing and matching
- Some categories are helped by
showing products in use - Farmhouse home settings work well
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Danica Heirloom Models
Look & Feel
- Diverse
- Sophisticated
- Inconspicuous
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Danica Heirloom Models
Wardrobe
- Linen, canvas and other natural materials.
- Neutral and white tones.
- Solid colors with some texture.
- Avoid leather or jeans.
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Danica Heirloom Models
Makeup & Hair
- Light, soft and everyday
- No strong colors or bold lips or nails
- Avoid or hide tattoos.
- Hair in loose, simple styles
and cuts
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Danica Heirloom Models
Posing
- Natural, un-posed
- Off to the side, obscured or partly cropped out
- No direct camera eye-contact – look at product, away or beyond
S25 Inspiration: Mamezara
Mamezara
The Opus collection was inspired by Japanese Mamezara dishes. They add an artistic touch to the dining experience. Focus on the variety of shapes and materials while still showing texture and details.
Spotlight Collection
Double-Weave Table Linens
Block-printed table linens with delicate silhouettes and scalloped and kantha detailing. Light weight, high summer. Backyard botanical themed table setting. Pair with Aquarius Sage tabletop and Stackable glassware.
Spotlight Collection
Camellia Introductions
Create an inviting farmhouse vibe, abundant with warmth and nostalgia. A union of aesthetics and function.
Spotlight Category
Olive Wood
Continue to highlight our Olive Wood products as props
and integrated in shots
Spotlight Category
Foundation Tabletop
Favour propping with the Foundation tabletop collection, if appropriate for the shot.
Spotlight Category
Spreaders
Prop with both olive wood and steel spreader knives.
Props & Settings
- Use Danica Heirloom flatware, dinnerware, and glassware
- Focus on Foundation Tabletop
- Prop with items carrying over from the previous season, but don't go back further than that
Avoid using the following: Acacia Wood Serveware, Dot Centerpiece Runners, Canvas Tabletop, Cloudburst Mugs, Tint Mug (Shadow), Element Bowls (Sonora + Berry), Maison Mixing Bowls, Puzzle & Enigma Table Linens
Display Products
To best showcase the products' design and functionality, please follow these few simple guidelines for merchandising.
- All towels should be displayed hung, not folded. Duplicate SKUs can be folded.
- When possible, pouches should be upright or even hung on hooks, never flat
- All totes should be hung or stuffed
- All aprons should be displayed on mannequins or hanging, not folded.
- When possible, all tablecloths and runners should be displayed hung, not folded.
What Not To Do
Danica Resources
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As a Danica customer, you have exclusive access to product catalogs, sales support materials, marketing images, and more!
Danica Resources
Danica Resources
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Danica Brands Catalogs
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Branded Shelf Talkers
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Digital Content