Danica Heirloom Photo Styling Guide

A brand driven by tabletop and ceramics, accented by kitchen and table linens. With a focus on textures, special finishes and all things tactile, capturing this allure is key.

  • Photo Styling

    Look & Feel

    • Modern
    • Minimal
    • Simple, Rustic
    • Moody
    • Wabi Sabi
  • Photo Styling

    Backdrops

    • Fresco
    • Concrete
    • Brick walls
    • Marble
    • Rustic wood surfaces.
  • Photo Styling

    Layouts

    • Clean, simple, focused
    • Monochromatic
    • Moody lighting
    • Beams of light
    • Stacks and multiples.
    • Mix of product shots and in situ.
  • Photo Styling

    Props

    • Sparse!
    • Fruits & veggies – cooked, dried or treated in some way
    • Dried flowers, twigs, berries
    • Cacti, succulents
    • Groomed plants
    • Heirloom dinner, glass and flatware.
  • Photo Styling

    Styling Effects

    • Simple draping and stacking shows off texture well and sets the mood
    • Use natural lighting to capture texture, wrinkles and imperfections
    • Plenty of compositional breathing
      room lets the product shine
  • Photo Styling

    Themes & Stories

    • Keep props to a minimal, favouring coordinating products as support instead
    • Store display set-ups are great
      for some collections

  • Photo Styling

    Scaling

    • Get up nice and close to show
      motifs and techniques
  • Photo Styling

    Settings

    • Embrace the eclectic nature of the brand with lively mixing and matching
    • Some categories are helped by
      showing products in use
    • Farmhouse home settings work well
  • Danica Heirloom Models

    Look & Feel

    • Diverse
    • Sophisticated
    • Inconspicuous
  • Danica Heirloom Models

    Wardrobe

    • Linen, canvas and other natural materials.
    • Neutral and white tones.
    • Solid colors with some texture.
    • Avoid leather or jeans.
  • Danica Heirloom Models

    Makeup & Hair

    • Light, soft and everyday
    • No strong colors or bold lips or nails
    • Avoid or hide tattoos.
    • Hair in loose, simple styles
      and cuts
  • Danica Heirloom Models

    Posing

    • Natural, un-posed
    • Off to the side, obscured or partly cropped out
    • No direct camera eye-contact – look at product, away or beyond
danica heirloom · S&S 2025 ·
seasonal brand story

Pause & Relish

Danica Heirloom highlights the beauty found in essential shapes, trusted materials and heritage techniques. We want to encourage customers to pause and appreciate the craftsmanship of our elevated one-of-a-kind pieces.

  • Mamezara

    S25 Inspiration: Mamezara

    Mamezara

    The Opus collection was inspired by Japanese Mamezara dishes. They add an artistic touch to the dining experience. Focus on the variety of shapes and materials while still showing texture and details.

  • Double-Weave Table Linens

    Spotlight Collection

    Double-Weave Table Linens

    Block-printed table linens with delicate silhouettes and scalloped and kantha detailing. Light weight, high summer. Backyard botanical themed table setting. Pair with Aquarius Sage tabletop and Stackable glassware.

  • Camellia Introductions

    Spotlight Collection

    Camellia Introductions

    Create an inviting farmhouse vibe, abundant with warmth and nostalgia. A union of aesthetics and function.

  • Olive Wood

    Spotlight Category

    Olive Wood

    Continue to highlight our Olive Wood products as props
    and integrated in shots

  • Foundation Tabletop

    Spotlight Category

    Foundation Tabletop

    Favour propping with the Foundation tabletop collection, if appropriate for the shot.

  • Spreaders

    Spotlight Category

    Spreaders

    Prop with both olive wood and steel spreader knives.

    • Carryover Products

    Props & Settings

    • Use Danica Heirloom flatware, dinnerware, and glassware
    • Focus on Foundation Tabletop
    • Prop with items carrying over from the previous season, but don't go back further than that

    Avoid using the following: Acacia Wood Serveware, Dot Centerpiece Runners, Canvas Tabletop, Cloudburst Mugs, Tint Mug (Shadow), Element Bowls (Sonora + Berry), Maison Mixing Bowls, Puzzle & Enigma Table Linens

    Brand Merchandising Guidelines

    Display Products

    To best showcase the products' design and functionality, please follow these few simple guidelines for merchandising.

    • All towels should be displayed hung, not folded. Duplicate SKUs can be folded.
    • When possible, pouches should be upright or even hung on hooks, never flat
    • All totes should be hung or stuffed
    • All aprons should be displayed on mannequins or hanging, not folded.
    • When possible, all tablecloths and runners should be displayed hung, not folded.

    What Not To Do

    • Busy & Scattered scenes
      Danica Heirloom Don'ts

      Busy & Scattered scenes

      Avoid scattered and 'spilled' props, keep layouts neat and sparse.

    • Bouquets & Flowers
      Danica Heirloom Don'ts

      Bouquets & Flowers

      Stay away from colorful bouquets, and leafy plants, favoring dried flowers, succulents and cacti.

    • Tattoos
      Danica Heirloom Don'ts

      Tattoos

      Cover tattoos up or avoid putting them in the spotlight. Use natural material clothing instead.

    • Juvenile
      Danica Heirloom Don'ts

      Juvenile

      Avoid super colorful or humorous themes. Don't prop with candy.

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