Brand Guide: Danica Jubilee

For the young soul, the free spirit, the animal lover, or the one who simply appreciates a good laugh, Danica Jubilee is the perfect companion.

This joyful collection is a celebration of the simple things that bring color, vibrancy, and inspiration to our lives. From designs and motifs that celebrate watching your garden grow, touring your town by bike, to encouraging messages, Danica Jubilee reminds us that we all have the power to cultivate kindness in our community and to make our world a better place. An eclectic collection that connects us all with heartfelt gift ideas and items for our homes—let Danica Jubilee be the reason you smile today!

Brand Statement

Vibrant gifts and goods that cultivate kindness and spark joy.

Brand Statement

Vibrant gifts and goods that cultivate kindness and spark joy.

  • The Look

    • Fun
    • Cheeky
    • Whimsical
    • Colorful
    • Full of personality
    • Giftable

  • The Products

    • Kitchen Linens
    • Tabletop
    • On the Go
    • Gift

  • The Customer

    • Gift
    • Lifestyle
    • Home Furnishings

  • The Voice

    • Playful
    • Pun forward
    • Light
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See all Danica Jubilee Products

Danica Jubilee

Brand Guidelines

  • Logo

    Logo

    Minimum application size: 0.5" wide

  • Logo Flag

    Logo Flag

    Minimum application size: 1" wide

  • Brand Colors

    Brand Colors

    Melon Red: Hex #F3715B
    Coral Pink: Hex #F9B6A8
    Sea Green: Hex #5BBBB2
    Pistachio Green: Hex #B7CDBF

  • Holiday Brand Colors

    Holiday Brand Colors

    Holly Red: Hex #A12237
    Fir Green: Hex #1E665E
    Hanukkah Blue: Hex #505B61

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  • Logo

    Logo

    Minimum application size: 0.5" wide.

  • Full Colour Logo

    Full Colour Logo

    The full colour Danica Jubilee logo is used for Jubilee Kids only. Minimum application size: 0.5" wide.

  • Logo Variations

    Logo Variations

    The 'j' brand mark can be used for secondary applications, where the full logo is already used elsewhere. It does not yet have the brand recognition to stand on its own.

    The horizontal Danica Jubilee logo is used only when graphic restrictions prevents the full logo.

  • Fonts

    Fonts

    Houschka Rounded: Display
    Set in all lower case for display type.
    Tracking: 10-20

    For smaller font size spplications, set in all uppercase to help with legibility.
    Tracking: 70-90

    Lust: Accent
    Use for numbers in badges and other small accents.
    Tracking: 10-20

    Avenir: Body Copy
    Set in oblique weights.

    Source Sans: Web Safe
    Set in oblique weights. Fall-back fonts: Helvetica neue > Helvetica > Arial

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Additional Brand Resources

Danica Resources

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