Brand Guide: Danica Jubilee

For the young soul, the free spirit, the animal lover, or the one who simply appreciates a good laugh, Danica Jubilee is the perfect companion.

This joyful collection is a celebration of the simple things that bring color, vibrancy, and inspiration to our lives. From designs and motifs that celebrate watching your garden grow, touring your town by bike, to encouraging messages, Danica Jubilee reminds us that we all have the power to cultivate kindness in our community and to make our world a better place. An eclectic collection that connects us all with heartfelt gift ideas and items for our homes—let Danica Jubilee be the reason you smile today!

Brand Statement

Vibrant gifts and goods that cultivate kindness and spark joy.

Brand Statement

Vibrant gifts and goods that cultivate kindness and spark joy.

  • The Look

    • Fun
    • Cheeky
    • Whimsical
    • Colorful
    • Full of personality
    • Giftable

  • The Products

    • Kitchen Linens
    • Tabletop
    • On the Go
    • Gift

  • The Customer

    • Gift
    • Lifestyle
    • Home Furnishings

  • The Voice

    • Playful
    • Pun forward
    • Light
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See all Danica Jubilee Products

Danica Jubilee

Brand Guidelines

  • Logo

    Logo

    Minimum application size: 0.5" wide

  • Logo Flag

    Logo Flag

    Minimum application size: 1" wide

  • Brand Colors

    Brand Colors

    Indigo Blue: Hex #283C63
    Honey Yellow: Hex #283C63
    Melon Red: Hex #F3715B
    Coral Pink: Hex #B2A49E

  • Brand Colors

    Brand Colors

    Sea Green: Hex #5BBBB2
    Pistachio Green: Hex #283C63
    Pebble Gray: Hex #B2A49E
    Feather Gray: Hex #F5AA3C

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  • Holiday Colors

    Holiday Colors

    Two supporting colours have been selected for use on holiday specific packaging, graphics and displays.

  • Full Colour Logo

    Full Colour Logo

    The full Danica Jubilee logo should be used in full colour whenever possible, and appropriate. Minimum application size: 0.5" wide.

  • Logo Variations

    Logo Variations

    The 'j' brand mark can be used for secondary applications, where the full logo is already used elsewhere. It does not yet have the brand recognition to stand on its own.

    The horizontal Danica Jubilee logo is used only when graphic restrictions prevents the full logo.

  • Fonts

    Fonts

    Houschka Rounded: Display & Body
    Set in all lower case for display type.
    Tracking: 10-20

    Lust: Display
    Set in all lower case for display type.
    Tracking: 10-20

    Avenir: Body Copy
    Set in oblique weights.

    Source Sans: Web Safe
    Set in oblique weights. Fall-back fonts: Helvetica neue > Helvetica > Arial

  • Patterns

    Patterns

    The Danica Jubilee confetti pattern can be used with all brand colours.

    A supporting polka dot pattern can be used for more subtle brand applications.

  • Applications

    Applications

    Stick with lowercase text for Danica Jubilee as a general rule, paired with all uppercase accents. Special consideration: when a country name is involved, set that part of the message in all uppercase to get around the capitalization rule.

    Organic, 'wavy' baselines can be a fun treatment for Danica Jubilee header copy. Ensure to turn off ligatures for this treatment.

    Divider lines should be set to 'wavy' in 6 pt. (InDesign).

  • Icons

    Icons

    Many icons and badges are available for Danica Jubilee.

  • Graphic Elements

    Graphic Elements

    Simple vector illustrations along with surface design artwork help tell the brand story.

Additional Brand Resources

Danica Resources

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