Danica Jubilee Photo Styling Guide
Danica Jubilee is growing up! We continue to elevate the look of this brand by highlighting the quality of the products and the craftsmanship behind them. The tone is still fun, bold, bright and playful, but with a sophisticated flavour.
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Put A Bow On It
Gift-ready is the name of the game. A collection that fits into joyful moments in our customer’s storesand celebrations in our consumer’s lives. A rich assortment with casual entertaining accents and cheeky impulse gift buys.
Stepping away from basic or utilitarian kitchen skus is part of a strategic shift this season, particularly in adult aprons. Instead we are leaning further into playful novelty kitchen, as well as considering how to put the fun into functional, through form, theme and packaging. The introduction of ornaments will be a key shift in the assortment for Holiday, and a goal is to garner growth in sales with current and new customers.
Ornaments & Knit Dishcloths
Put the most energy and intention into these key categories. These are products we have great faith in being successful. Give them space, real estate, inventory and investment dollars. Highlight in catalogues. marketing, display and photography.
Craft and craftsmanship · Creativity · Quality · Handmade · Sustainable · Playful · Fun-ctional
F25 Story: Wrap it up!
Wrap it up!
Literally put a bow on it. Tactile, playful, creative wrapping scenes.
F25 Story: Gift Ready Display
Gift Ready Display
Merchandising scenes featuring our gift-ready packaging. Feature an abundance of product whenever possible.
F25 Story: Bring Art into It
Bring Art into It
Feature elements of illustration in your setups for a playful look.
F25 Story: Halloween for Everyone
Halloween for Everyone
A little more grown up Halloween decor and scenes. Goodbye candy, hello spooky cocktails!
F25 Story: Football Season
Football Season
Aka. Taylor's boyfriend time. Props need to be quite neutral, no team affiliations or NFL notions. Stay general.
F25 Story: Cheers!
Cheers!
Grown-up drinks, cocktails and mocktails galore.
Wrap it Up
Wrap it Up
Wrap it Up
Wrap it Up
Wrap it Up
Wrap it Up
Gift Ready Display
Gift Ready Display
Gift Ready Display
Gift Ready Display
Gift Ready Display
Gift Ready Display
Bring Art Into It
Bring Art Into It
Bring Art Into It
Bring Art Into It
Bring Art Into It
Bring Art Into It
Halloween for Everyone
Halloween for Everyone
Halloween for Everyone
Halloween for Everyone
Halloween for Everyone
Halloween for Everyone
Football Season
Football Season
Football Season
Football Season
Football Season
Football Season
Cheers!
Cheers!
Cheers!
Cheers!
Cheers!
Cheers!
F25 Story: Small Scale Displays
Small Scale Displays
Giftable & Collectible small shelfies and merchandising vignettes. Go in close!
F25 Story: Gift Guides
Gift Guides
Tell us what to buy! Styling inspired by classic magazine gift guides.
F25 Story: Ornaments
Ornaments
A mix of closeups and larger scenes. Show the craftsmanship, design and texture.
F25 Story: Garlands
Garlands
Hang it, hold it, lay it. Feature the versatility of our new garland introductions.
F25 Story: Grown Up Tables
Grown Up Table
A little moody for the season. Darker backdrops and elevated props.
F25 Story: Library Love
Library Love
Let's show our love for book stores, free libraries, and book nooks. Book Haven.
Small Scale Display
Small Scale Display
Small Scale Display
Small Scale Display
Small Scale Display
Small Scale Display
Gift Guides
Gift Guides
Gift Guides
Gift Guides
Gift Guides
Gift Guides
Ornaments
Ornaments
Ornaments
Ornaments
Ornaments
Ornaments
Garlands
Garlands
Garlands
Garlands
Garlands
Garlands
Grown Up Tables
Grown Up Tables
Grown Up Tables
Grown Up Tables
Grown Up Tables
Grown Up Tables
Library Love
Library Love
Library Love
Library Love
Library Love
Library Love
More storytelling
- Festive games night
- Dressing up animals in holiday attire
- Eating fun/retro/fast food incasual entertaining setting
- Abundance and maximalist merchandising
- Holiday bar cart
- Christmas morning
- Making pom poms or other diy
- Maximalist holiday mantle decor
- Go shopping in the festive season
- Back to school preparations
- Latke making party
- Gifts under $25, $40, $50
Vibrant gifts and goods that cultivate kindness and spark joy.
Vibrant gifts and goods that cultivate kindness and spark joy.
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Photo Styling
Look & Feel
- Fun
- Joyful
- Bright
- Colorful
- Quirky
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Photo Styling
Backdrops
- Light wood
- White and neutral backdrops with colourful painted accents
- Peg boards and shelving
- Painted backdrops using brand colours.
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Photo Styling
Layouts
- Geometric layouts work well
- Random layouts should have movement
- Use risers to add depth and interest
- Slanted horizon lines and corners are fun
- Avoid hard shadows with high contrast
- Make sure the props don't overpower the product
- Towels should be hung or draped
- Feature function and quality details
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Photo Styling
Props
- Cookies, candy, fruit, snack food
- Toys, decor, plants
- All placed intentionally
- Literal Props: give context to how the product is used
- Figurative Props: more abstract, such as shapes that correspond to the product or items that pick up on design elements
- Avoid shiny, low-budget dollar store type items
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Photo Styling
Styling Effects
- Everything has its own space, shadows shouldn’t touch other objects.
- Place props intentionally
- Random layouts should have movement
- Slanted horizon lines and corners are fun
- Use riser to add depth and fun
- Water effects and cut-out shaped props are effective
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Photo Styling
Themes & Stories
- Literal props show off the function of products well.
- Figurative props convey the light and fun tone of the brand
- Get crafty with props
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Photo Styling
Scaling
- Go in close on smaller items, and include props that give a sense of scale
- Show product sets in use together with appropriate props for scale reference
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Photo Styling
Settings
- Give your shot a sense of place and environment: in a home or a store
- Compositional breathing room let the product shine
- Geometric layouts work well
- Merchandising displays help retailers envision products in store
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Danica Jubilee Models
Look & Feel
- Quirky
- Fun
- Colorful
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Danica Jubilee Models
Wardrobe
- Light denim
- Stripes, polka dots, simple checks
- Bold, coordinated solid colors
- Monochromatic outfits
- Dresses, sweaters, simple pants
- Fun accents and accessories
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Danica Jubilee Models
Makeup & Hair
- Polished makeup
- Bold but color coordinated nails.
- Hair is neat, polished, every strand in its place
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Danica Jubilee Models
Posing
- Simple
- Angled
- Clean
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Additional Photography
Mind the Gap
Evaluating existing shots and creating images that fill in information gaps for the viewer is key. The outcome should be converting customers to purchase through a seamless and user friendly buying experience.
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Additional Photography
Functionality
The first styling goal in most cases will be to show the product's funcionality. Simple 'hot item on trivet' shots are key here. Showing items in use with models will often be a nice solution.
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Additional Photography
Scale
For many items, contextualizing its scale will be an important objective. Everyday kitchen items and models play an important role here. Often you can cover both scale and functionality in the same shot.
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Additional Photography
Unique Selling Point
For products with more unique characteristics, it will be important to clarify their intended use. For instance, show items nested, from multiple angles or gift packaged. Featuring alternate uses can be effective as well..
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Additional Photography
Column
One additional image per product is currently the minimum goal, but fitting in secondary images when possible should be a focus. Closeups to show texture and details will be a good way to bump up the shot numbers here.
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Additional Photography
Collection Props & Packaging
Featuring other items from the same collection as the main product is encouraged if it makes sense in the setup. Gift box packaging can be used as a prop or riser of sorts as well, but packaging focused photography will be done separately.
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Additional Photography
Image Requirements
- Aspect ratio 1:1 (square)
- Recommended resolution: 3000x3000 px
- PPI 300 dpi
- Color mode: RGB
- File format: JPEG, JPG, PNG
- Max file size: 2 mb
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Additional Photography
Image Guidelines
Show the product with other objects to give context or show how people would use the product in real life.
The product should be the main focus, ensure the props/models do not draw the attention away from the actual product.