Danica Jubilee Photo Styling Guide

Danica Jubilee is growing up! We continue to elevate the look of this brand by highlighting the quality of the products and the craftsmanship behind them. The tone is still fun, bold, bright and playful, but with a sophisticated flavour.

danica jubilee · f&h 2025 ·
seasonal theme

Put A Bow On It

Gift-ready is the name of the game. A collection that fits into joyful moments in our customer’s storesand celebrations in our consumer’s lives. A rich assortment with casual entertaining accents and cheeky impulse gift buys.

Stepping away from basic or utilitarian kitchen skus is part of a strategic shift this season, particularly in adult aprons. Instead we are leaning further into playful novelty kitchen, as well as considering how to put the fun into functional, through form, theme and packaging. The introduction of ornaments will be a key shift in the assortment for Holiday, and a goal is to garner growth in sales with current and new customers.

spotlight categories

Ornaments & Knit Dishcloths

Put the most energy and intention into these key categories. These are products we have great faith in being successful. Give them space, real estate, inventory and investment dollars. Highlight in catalogues. marketing, display and photography.

key words for the season

    Craft and craftsmanship · Creativity · Quality · Handmade · Sustainable · Playful · Fun-ctional

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    Wrap it Up

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    Wrap it Up

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    Wrap it Up

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    Wrap it Up

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    Wrap it Up

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    Wrap it Up

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    Gift Ready Display

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    Gift Ready Display

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    Gift Ready Display

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    Gift Ready Display

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    Gift Ready Display

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    Gift Ready Display

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    Bring Art Into It

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    Bring Art Into It

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    Bring Art Into It

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    Bring Art Into It

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    Bring Art Into It

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    Bring Art Into It

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    Halloween for Everyone

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    Halloween for Everyone

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    Halloween for Everyone

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    Halloween for Everyone

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    Halloween for Everyone

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    Halloween for Everyone

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    Football Season

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    Football Season

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    Football Season

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    Football Season

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    Football Season

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    Football Season

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    Cheers!

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    Cheers!

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    Cheers!

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    Cheers!

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    Cheers!

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    Cheers!

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    Small Scale Display

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    Small Scale Display

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    Small Scale Display

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    Small Scale Display

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    Small Scale Display

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    Small Scale Display

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    Gift Guides

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    Gift Guides

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    Gift Guides

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    Gift Guides

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    Gift Guides

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    Gift Guides

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    Ornaments

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    Ornaments

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    Ornaments

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    Ornaments

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    Ornaments

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    Ornaments

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    Garlands

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    Garlands

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    Garlands

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    Garlands

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    Garlands

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    Garlands

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    Grown Up Tables

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    Grown Up Tables

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    Grown Up Tables

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    Grown Up Tables

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    Grown Up Tables

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    Grown Up Tables

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    Library Love

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    Library Love

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    Library Love

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    Library Love

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    Library Love

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    Library Love

    danica jubilee Fall · Holiday 2025

    More storytelling

    • Festive games night
    • Dressing up animals in holiday attire
    • Eating fun/retro/fast food incasual entertaining setting
    • Abundance and maximalist merchandising
    • Holiday bar cart
    • Christmas morning
    • Making pom poms or other diy
    • Maximalist holiday mantle decor
    • Go shopping in the festive season
    • Back to school preparations
    • Latke making party
    • Gifts under $25, $40, $50

    Vibrant gifts and goods that cultivate kindness and spark joy.

    Vibrant gifts and goods that cultivate kindness and spark joy.

    • Photo Styling

      Look & Feel

      • Fun
      • Joyful
      • Bright
      • Colorful
      • Quirky
    • Photo Styling

      Backdrops

      • Light wood
      • White and neutral backdrops with colourful painted accents
      • Peg boards and shelving
      • Painted backdrops using brand colours.
    • Photo Styling

      Layouts

      • Geometric layouts work well
      • Random layouts should have movement
      • Use risers to add depth and interest
      • Slanted horizon lines and corners are fun
      • Avoid hard shadows with high contrast
      • Make sure the props don't overpower the product
      • Towels should be hung or draped
      • Feature function and quality details
    • Photo Styling

      Props

      • Cookies, candy, fruit, snack food
      • Toys, decor, plants
      • All placed intentionally
      • Literal Props: give context to how the product is used
      • Figurative Props: more abstract, such as shapes that correspond to the product or items that pick up on design elements
      • Avoid shiny, low-budget dollar store type items
    • Photo Styling

      Styling Effects

      • Everything has its own space, shadows shouldn’t touch other objects.
      • Place props intentionally
      • Random layouts should have movement
      • Slanted horizon lines and corners are fun
      • Use riser to add depth and fun
      • Water effects and cut-out shaped props are effective
    • Photo Styling

      Themes & Stories

      • Literal props show off the function of products well.
      • Figurative props convey the light and fun tone of the brand
      • Get crafty with props
    • Photo Styling

      Scaling

      • Go in close on smaller items, and include props that give a sense of scale
      • Show product sets in use together with appropriate props for scale reference
    • Photo Styling

      Settings

      • Give your shot a sense of place and environment: in a home or a store
      • Compositional breathing room let the product shine
      • Geometric layouts work well
      • Merchandising displays help retailers envision products in store
    • Danica Jubilee Models

      Look & Feel

      • Quirky
      • Fun
      • Colorful
    • Danica Jubilee Models

      Wardrobe

      • Light denim
      • Stripes, polka dots, simple checks
      • Bold, coordinated solid colors
      • Monochromatic outfits
      • Dresses, sweaters, simple pants
      • Fun accents and accessories
    • Danica Jubilee Models

      Makeup & Hair

      • Polished makeup
      • Bold but color coordinated nails.
      • Hair is neat, polished, every strand in its place
    • Danica Jubilee Models

      Posing

      • Simple
      • Angled
      • Clean
    • Mind the Gap
      Additional Photography

      Mind the Gap

      Evaluating existing shots and creating images that fill in information gaps for the viewer is key. The outcome should be converting customers to purchase through a seamless and user friendly buying experience.

    • Functionality
      Additional Photography

      Functionality

      The first styling goal in most cases will be to show the product's funcionality. Simple 'hot item on trivet' shots are key here. Showing items in use with models will often be a nice solution.

    • Scale
      Additional Photography

      Scale

      For many items, contextualizing its scale will be an important objective. Everyday kitchen items and models play an important role here. Often you can cover both scale and functionality in the same shot.

    • Unique Selling Point
      Additional Photography

      Unique Selling Point

      For products with more unique characteristics, it will be important to clarify their intended use. For instance, show items nested, from multiple angles or gift packaged. Featuring alternate uses can be effective as well..

    • Additional Photography

      Column

      One additional image per product is currently the minimum goal, but fitting in secondary images when possible should be a focus. Closeups to show texture and details will be a good way to bump up the shot numbers here.

    • Additional Photography

      Collection Props & Packaging

      Featuring other items from the same collection as the main product is encouraged if it makes sense in the setup. Gift box packaging can be used as a prop or riser of sorts as well, but packaging focused photography will be done separately.

    • Additional Photography

      Image Requirements

      • Aspect ratio 1:1 (square) 
      • Recommended resolution: 3000x3000 px 
      • PPI 300 dpi
      • Color mode: RGB 
      • File format: JPEG, JPG, PNG 
      • Max file size: 2 mb 
    • Additional Photography

      Image Guidelines

      Show the product with other objects to give context or show how people would use the product in real life. 

      The product should be the main focus, ensure the props/models do not draw the attention away from the actual product. 

    What Not To Do

    • Dramatic Lighting
      Jubilee Don'ts

      Dramatic Lighting

      Danica Jubilee is shot with studio lighting. Work with the photographer to determine how to set your shot up in the photo studio.

    • Rustic Backdrops
      Jubilee Don'ts

      Rustic Backdrops

      Stay away from weathered backdrops. Opt for clean painted backdrops or light wood instead.

    • Scattered props
      Jubilee Don'ts

      Scattered props

      Avoid scattered or 'spilled' props. Place them with a sense of movement or geometry instead.

    • Loose, relaxed layouts
      Jubilee Don'ts

      Loose, relaxed layouts

      Make layouts geometric, organized and intentional. Avoid 'in the moment' type scenes.

    • Redundant Images
      Danica Jubilee Don'ts

      Redundant Images

      Don’t shoot a lifestyle image just to add another image to the product page, ensure it serves a purpose and features a different selling point than existing images.

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