Danica Jubilee Photo Styling Guide

Danica Jubilee is growing up! We continue to elevate the look of this brand by highlighting the quality of the products and the craftsmanship behind them. The tone is still fun, bold, bright and playful, but with a sophisticated flavour.

danica jubilee · s&s 2026 ·
seasonal theme

Garden Playground

This season, we’re turning up the charm and novelty to celebrate nature’s playful side. Think big, bold prints, bright colour palettes, and textures that practically beg to be touched. It’s all about joy, with cheeky details and vibrant colors that make you feel like you’ve stumbled into a garden where anything’s possible. Expect a hint of surrealism, more quirky faces on unexpected objects, and pieces that each tell their own story—welcome to Garden Playground!

  • Bite Size Glassware

    Spotlight Category: Bite Size Glassware

    Bite Size Glassware

  • Sculpted Mugs

    Spotlight Category: Sculpted Mugs

    Sculpted Mugs

    For example, a description for your collection, product or other

  • Gnome Grown

    Spotlight Collection: Gnome Grown

    Gnome Grown

  • Ladybugs

    Spotlight Collection: Ladybugs

    Ladybugs

    • key words for the season

      Novelty, Fantastical, Pop, Vibrant,  Dopamine, Joy, Bold, Bright, Contrast, Texture, Kid-at-heart

    • Mark the occasion!

      S26 Story: Mark the occasion!

      Mark the occasion!

      This brand thrives on celebrating key occasions. Our photography, displays, marketing, and catalogues should highlight seasonal events and prime retail moments. Focus on major holidays—Valentine’s Day, Easter, and Mother’s Day—while incorporating nods to Father’s Day, 4th of July, Earth Day, Memorial Day, Graduation/Teachers, and Back to School.

      Ensure visuals and messaging feel timely, engaging, and aligned with consumer shopping habits.

    • Let’ go Outside: Staged Patio

      S26 Story: Staged Patio

      Let’ go Outside: Staged Patio

      Bring Jubilee into the outdoors. Keep it controlled, on brand, with carefully placed patio furniture or more gridded, tidy outdoor staging.

    • Let’ go Outside: Vibrant Tablescapes

      S26 Story: Vibrant Tablescapes

      Let’ go Outside: Vibrant Tablescapes

      Create a picnic or garden party scene with colorful rounded furniture, dishware, and whimsical props like oversized flowers, watering cans, or friendly bug decorations.

      Include mismatched chairs or striped garden furniture for a quirky touch.

      Add fresh fruit, floral arrangements, or snacks styled in playful, vibrant colors

    • Miniature Garden Scenes

      S26 Story: Miniature Garden Scenes

      Miniature Garden Scenes

      Create tiny garden dioramas with mini props (think gnomes, birdhouses, or snail figurines). Place your products in the scene, as if they’re part of the garden story. Could be fun with stationery as well as kitchen and home products

    • Size it Up

      S26 Story: Size it Up

      Size it Up

      Feature oversized props like giant watering cans, papier mache hearts, huge paper flowers, or large mushrooms for a surreal, whimsical touch.

    • Playful Motion

      S26 Story: Playful Motion

      Playful Motion

      Capture water being poured from a watering can, petals blowing  in the wind (could be glued to the wall), or a model twirling a parasol or planting a large papier maché mushroom

    • Playful Cleaning 

      S26 Story: Playful Kitchen 

      Playful Cleaning 

      Dishcloths and towels as artful elements in the kitchen

    • Plant & Play

      S26 Story: Plant & Play

      Plant & Play

      Show models interacting with products in the garden. Planting a flower with a bright patterned garden glove and their favourite cuppa in hand. Friends clinking mugs in a garden setting, snipping veggies as they go. 

    • Mix, Match & Feel

      S26 Story: Mix Match & Feel

      Mix, Match & Feel

      Create backdrops, panels, posters or framed artwork from the surface design

      Or use more soft materials like curtain panels as studio backgrounds

    • Playful Merchandising

      S26 Story: Merchandising

      Playful Merchandising

      Merchandising vignettes and playful display features continue to be a focus for the brand. Use the Danica Jubilee peg board system or risers to get the right look.

      • Creative Direction

      Crank up the Punch

      • Dialing Up Color Energy
      • Loaded with Personality
      • New Hard Goods off the shelf
      • More SKUs Per Theme
      • Keep It Simple
      • Novelty is nice
      • Leave the very-pretty at the door
      • Keep it stylized
      • Embrace the Kid-at-Heart
      store settings

      Product Display Guidelines

      • Textiles should be hung, not folded or tucked under other products
      • Folded towels can act as accents to hanging samples
      • Focus on abundance merchandising whenever possible: avoid featuring a single item on a shelf
      • All aprons should be displayed on models, manequins or hanging, not folded.
      • When possible, all tablecloths and runners should be displayed hung, draped or spread out, not folded.
      • All totes should be worn, hung or stuffed
      • Use the Jubilee peg boards when suitable
      • Smaller light wood units are available to use as well
      • Merchandising setups are a good opportunity to bring in carryover items

      Product Introductions

      New heart shape in Sculpted mugs

      Super Tote

      Measuring Cups and Spoons

      Little Sprout bowls and double handle mugs

      Bite Size family – focus on glassware

      Shaped Watermelon dishes

      Large Berry Bowl

      Seasonal Moodboard
        • Photo Styling

          Look & Feel

          • Fun
          • Joyful
          • Bright
          • Colorful
          • Quirky
        • Photo Styling

          Backdrops

          • Light wood
          • White and neutral backdrops with colourful painted accents
          • Peg boards and shelving
          • Painted backdrops using brand colours.
        • Photo Styling

          Layouts

          • Geometric layouts work well
          • Random layouts should have movement
          • Use risers to add depth and interest
          • Slanted horizon lines and corners are fun
          • Avoid hard shadows with high contrast
          • Make sure the props don't overpower the product
          • Towels should be hung or draped
          • Feature function and quality details
        • Photo Styling

          Props

          • Cookies, candy, fruit, snack food
          • Toys, decor, plants
          • All placed intentionally
          • Literal Props: give context to how the product is used
          • Figurative Props: more abstract, such as shapes that correspond to the product or items that pick up on design elements
          • Avoid shiny, low-budget dollar store type items

        Vibrant gifts and goods that cultivate kindness and spark joy.

        Vibrant gifts and goods that cultivate kindness and spark joy.

        • Photo Styling

          Styling Effects

          • Everything has its own space, shadows shouldn’t touch other objects.
          • Place props intentionally
          • Random layouts should have movement
          • Slanted horizon lines and corners are fun
          • Use riser to add depth and fun
          • Water effects and cut-out shaped props are effective
        • Photo Styling

          Themes & Stories

          • Literal props show off the function of products well.
          • Figurative props convey the light and fun tone of the brand
          • Get crafty with props
        • Photo Styling

          Scaling

          • Go in close on smaller items, and include props that give a sense of scale
          • Show product sets in use together with appropriate props for scale reference
        • Photo Styling

          Settings

          • Give your shot a sense of place and environment: in a home or a store
          • Compositional breathing room let the product shine
          • Geometric layouts work well
          • Merchandising displays help retailers envision products in store
        • PROPS & FOOD

          General Guidelines

          • The Danica Jubilee home is playful, active and fun, but well organized.
        • Props & Food

          Inline Products

          • Prop with coordinating products from the brand when appliable
          • Use products from other Danica brands only if it's more neutral and generic. It should not be easily identified.
          • Consult the Drop Master catalogue to see what has been dropped
          • Consult the Props to Avoid section of this guide for near future drops
        • Props & Food

          Food Guidelines

          • Food is displayed artfully and neatly
          • Fruit, snacks, desserts and appetizers are appropriate for the brand
        • Props & Food

          Greenery

          • Choose more unusual flowers with character rather than your everyday grocery store bouquet
          • Large scale varieties like Peonies and Rarunculus are brand appropriate
          • Avoid feauting faux branches and and greenery, they should only be used in the background or to bulk out natural props.
        • Danica Jubilee Models

          Look & Feel

          • Quirky
          • Fun
          • Colorful
        • Danica Jubilee Models

          Wardrobe

          • Light denim
          • Stripes, polka dots, simple checks
          • Bold, coordinated solid colors
          • Monochromatic outfits
          • Dresses, sweaters, simple pants
          • Fun accents and accessories
        • Danica Jubilee Models

          Makeup & Hair

          • Polished makeup
          • Bold but color coordinated nails.
          • Hair is neat, polished, every strand in its place
        • Danica Jubilee Models

          Posing

          • Simple
          • Angled
          • Clean
        • Mind the Gap
          Additional Photography

          Mind the Gap

          Evaluating existing shots and creating images that fill in information gaps for the viewer is key. The outcome should be converting customers to purchase through a seamless and user friendly buying experience.

        • Functionality
          Additional Photography

          Functionality

          The first styling goal in most cases will be to show the product's funcionality. Simple 'hot item on trivet' shots are key here. Showing items in use with models will often be a nice solution.

        • Scale
          Additional Photography

          Scale

          For many items, contextualizing its scale will be an important objective. Everyday kitchen items and models play an important role here. Often you can cover both scale and functionality in the same shot.

        • Unique Selling Point
          Additional Photography

          Unique Selling Point

          For products with more unique characteristics, it will be important to clarify their intended use. For instance, show items nested, from multiple angles or gift packaged. Featuring alternate uses can be effective as well..

        • Additional Photography

          Column

          One additional image per product is currently the minimum goal, but fitting in secondary images when possible should be a focus. Closeups to show texture and details will be a good way to bump up the shot numbers here.

        • Additional Photography

          Collection Props & Packaging

          Featuring other items from the same collection as the main product is encouraged if it makes sense in the setup. Gift box packaging can be used as a prop or riser of sorts as well, but packaging focused photography will be done separately.

        • Additional Photography

          Image Requirements

          • Aspect ratio 1:1 (square) 
          • Recommended resolution: 3000x3000 px 
          • PPI 300 dpi
          • Color mode: RGB 
          • File format: JPEG, JPG, PNG 
          • Max file size: 2 mb 
        • Additional Photography

          Image Guidelines

          Show the product with other objects to give context or show how people would use the product in real life. 

          The product should be the main focus, ensure the props/models do not draw the attention away from the actual product. 

        What Not To Do

        • Dramatic Lighting
          Jubilee Don'ts

          Dramatic Lighting

          Danica Jubilee is shot with studio lighting. Work with the photographer to determine how to set your shot up in the photo studio.

        • Rustic Backdrops
          Jubilee Don'ts

          Rustic Backdrops

          Stay away from weathered backdrops. Opt for clean painted backdrops or light wood instead.

        • Scattered props
          Jubilee Don'ts

          Scattered props

          Avoid scattered or 'spilled' props. Place them with a sense of movement or geometry instead.

        • Loose, relaxed layouts
          Jubilee Don'ts

          Loose, relaxed layouts

          Make layouts geometric, organized and intentional. Avoid 'in the moment' type scenes.

        • Redundant Images
          Danica Jubilee Don'ts

          Redundant Images

          Don’t shoot a lifestyle image just to add another image to the product page, ensure it serves a purpose and features a different selling point than existing images.

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