• Our communication should strike a balance between professionalism and approachability, conveying expertise while also being down-to-earth and friendly.
• Adopt a knowledgeable tone that instills confidence in our products and service, while also remaining accessible and relatable to our audience of independent retailers and customers.

• Our primary audience comprises retailers in the housewares, gift, or lifestyle space who appreciate design and craft.
• Tailor communication to address the needs, interests, and challenges of retailers, providing valuable insights and solutions to help them succeed in their businesses.

• Build trust: Establish credibility and reliability through transparent and informative communication, demonstrating our commitment to quality products and excellent customer service.
• Sell products: Highlight the features, benefits, and unique selling points of our products in a compelling and persuasive manner, guiding retailers towards making informed purchasing decisions.
• Educate retailers: Provide comprehensive product information, usage tips, and merchandising ideas to empower retailers with the knowledge and resources they need to effectively showcase and sell our products in their stores.

• Adhere to our established brand guides, ensuring consistency in the use of logos, colors, and fonts across all written communication.
• Incorporate visual elements such as product images, graphics, and brand assets to enhance the visual appeal and effectiveness of our communication materials. If you have trouble located appropriate visual assets or have a specific request, please reach out to a member of our Graphics team for assistance.

• Organize content in a clear and structured manner, making it easy for retailers to find relevant information and navigate our communication materials.
• Utilize a variety of formats, including product descriptions, catalogs, how-to guides, and case studies, to cater to different learning preferences and communication channels.

• Implement a feedback loop to gather input from internal stakeholders and external partners, ensuring that our communication materials meet the needs and expectations of our target audience.
• Establish a streamlined approval process to maintain consistency and quality in our corporate copy, while also allowing for agility and responsiveness to market changes and feedback.

We strive to be The Company You Keep
by providing design, product and
service with integrity.

Danica creates modern home and living decor products that deliver color, pattern, and thoughtful design. Brimming with vitality, each collection is composed with quality, function and joy top of mind.

Danica is a market leader in houseware, giftware, and home furnishing design. With five distinct brands under the Danica umbrella, we offer an engaging and dynamic range of products. Family-owned with a global reach, we’ve evolved from our roots as a source of classic kitchen textiles in North America in the 1960s.

Danica exemplifies its values of integrity, creativity, and inclusiveness by giving back to our community, both local and global, and striving to continually innovate and improve our sustainable business practices. We demonstrate responsible global citizenship, recognizing the interconnectedness of all communities and our shared environment.