Danica Studio Photo Styling Guide
The roadmap for Danica Studio takes us into the art of cross-merchandising collections to highlight the brand's complemental qualities. We'll be shifting focus to spotlight the strength of its categories and how they may display in our retailer's stores.
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Mythical · Velvet · Eclectic · Luxe · Folklore · Fable · Forest · Reverie · Soft · Tactile · Rich · Lush
F25 Story: At the Vanity
At the Vanity
Personal self-care, jewellery and hair accessory collections.
F25 Story: Crafty Pattern Play
Crafty!
At home crafting scenes. Focus on the details. Sewing, beading, embroidery accessories and tools.
F25 Story: Personal Places
Personal Places
Textural, personal environments. Peaceful moments. Textile and yarn art and props.
F25 Story: Pattern Play
Pattern Play
Layered, complementary patterns.
F25 Story: Collections
Collections
Merchandising / personal collections displays. Book nooks.
Beaded Coasters
Put the most energy and intention into these key categories. These are products we have great faith in being successful. Give them space, real estate, inventory and investment dollars. Highlight in catalogues, marketing, display and photography.
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Photo Styling
Look & Feel
- Story-driven
- Moody with a quirky twist
- Contemporary
- Stylish
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Photo Styling
Backdrops
- Simple, minimal, retro.
- Dark neutral or brand colour coordinated.
- Weathered.
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Photo Styling
Layouts
- Simple with one product in focus.
- Coordinating products on the sidelines
- Props in the background or layered below.
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Photo Styling
Props
- Prop themes can be inspired by the product's color, motif or function.
- Art materials & stationery
- Craft supplies
- Vintage accessories
- Science & natural accents
- Modern electronic components
- Jewellery & makeup
- Artistic food presentations
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Photo Styling
Styling Effects
- Feature one or a few products to keep images clean and impactful
- Artistic, colour coordinated food presentations can tell an effective story
- Modern, everyday accessories make the products relevant to everyday life
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Photo Styling
Themes & Stories
- Use simple props with character to tell a unique story
- Vintage accessories and simple backdrops with some patina tell the brand story well
- Stationery and scientific detail props work well
- Collections and natural curiosites is a suitable styling theme
- Makeup, jewellery and craft supplies are good prop options too
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Photo Styling
Scaling
- Go in close on smaller items, and include props that give a sense of scale
- Show product sets in use together with appropriate props for scale reference
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Photo Styling
Settings
- Product focus with rich backdrops, neat effects & rustic details tell the story well
- Fun, retro vibes and clothing works well for the brand
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Danica Studio Models
Look & Feel
- Diverse
- Understated
- Retro
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Danica Studio Models
Wardrobe
- Simple cuts with unique details.
- Neutral with pops of color.
- Sweaters and blouses with special weaves, collars and necklines.
- High-waisted or wide-leg pants.
- Loose dresses.
- Worn-in but not torn denim.
- Huaraches, clogs, sandals.
- Cotton, linen, chambray, denim.
- Solids, stripes, polka dots.
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Danica Studio Models
Makeup & Hair
- Light, soft and everyday.
- No strong colors or bold lips or nails.
- Natural, everyday hair in classic cuts and simple styles.
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Danica Studio Models
Posing
- Natural, un-posed.
- No direct camera eye-contact
- Look at product, away or beyond.
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Additional PhotographyMind the Gap
Evaluating existing shots and creating images that fill in information gaps for the viewer is key. The outcome should be converting customers to purchase through a seamless and user friendly buying experience.
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Additional PhotographyFunctionality
The first styling goal in most cases will be to show the product's funcionality. Simple 'hot item on trivet' shots are key here. Showing items in use with models will often be a nice solution.
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Additional PhotographyScale
For many items, contextualizing its scale will be an important objective. Everyday kitchen items and models play an important role here. Often you can cover both scale and functionality in the same shot.
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Additional PhotographyUnique Selling Points
For products with more unique characteristics, it will be important to clarify their intended use. For instance, show items nested, from multiple angles or gift packaged. Featuring alternate uses can be effective as well..
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Additional Photography
Number of Images
One additional image per product is currently the minimum goal, but fitting in secondary images when possible should be a focus. Closeups to show texture and details will be a good way to bump up the shot numbers here.
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Additional Photography
Packaging
Including gift box packaging in styling setups is a good idea if it makes sense, but featuring packaging is a secondary focus for additional photography at this stage.
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Additional Photography
Image Requirements
- Aspect ratio 1:1 (square)
- Recommended resolution: 3000x3000 px
- PPI 300 dpi
- Color mode: RGB
- File format: JPEG, JPG, PNG
- Max file size: 2 mb
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Additional Photography
Image Guidelines
Show the product with other objects to give context or show how people would use the product in real life.
The product should be the main focus, ensure the props/models do not draw the attention away from the actual product.
What Not To Do
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Danica Studio Don'tsDramatic Lighting
Keep the lighting soft and natural to differentiate from our other brands. Avoid hard shadows and overlay effects.
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Danica Studio Don'tsSplit Backdrops
Stay away from layered or split backdrops to differentiate from our other brands. Go for natural patina rather than bright painted backdrops.
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Danica Studio Don'tsPainted risers
Avoid using painted risers for Danica Studio to differentiate from other brands. Opt for other type of objects to lift products up, like books or more vintage style blocks and crates.
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Danica Studio Don'tsRedundant Images
Don’t shoot a lifestyle image just to add another image to the product page, ensure it serves a purpose and features a different selling point than existing images.
