Brand Guide: Danica Studio

Danica Studio was founded in 2009 in Vancouver: a city where ocean, forest, and islands converge against a mountainous backdrop.

This unique setting—along with a healthy dose of wanderlust and imagination—sparks daily inspiration for our design team. Together, they collaborate on patterns and images that refl ect a shared love of textiles, travel, and the beautiful city they call home. Their passion and creativity create the foundation from which our products come to life. We invite you to explore the bold, inviting, and ever-evolving world of Danica Studio.

Brand Statement

A creative mix of bold, modern, and inspired designs.

Brand Statement

A creative mix of bold, modern, and inspired designs.

  • The Look

    • Contemporary
    • Fashionable
    • Relevant
    • Personal
    • Surface design
    • Pattern play
    • Trend forward
    • Unique
    • Giftable
    • Rich in detail
    • Unexpected twists

  • The Products

    • Kitchen Linens
    • Tabletop
    • On the Go
    • Gift

  • The Customer

    • Gift
    • Lifestyle
    • Home Furnishings

  • The Voice

    • Sophisticated
    • Straight-forward
    • Poetic
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See all Danica Studio Products

Danica Studio

Brand Guidelines

  • Logo

    Logo

    Minimum application size: 0.5" wide

  • Logo Flag

    Logo Flag

    Minimum application size: 1" wide

  • Main Color

    Main Color

    Soft Black
    Hex #363637

  • Accent Colors

    Accent Colors

    Gray: Hex #c7c3b9
    Green: Hex #004c45
    Red: Hex #c76657
    Pink: Hex #eeb7a8

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  • Logo Variations

    Logo Variations

    Used when full logo is redundant or there are severe space constraints. The flag version of the logo variation can be used in place of the brand flag when necessary.

  • Fonts

    Fonts

    Alternate Gothic: Display & Body
    Set in all upper case and No1 D weight.
    Tracking: 100-160

    New Baskerville: Display & Body
    Display: Set in all lower case and bold weight.
    Tracking: 100

    Avenir: Body
    Set in book oblique.

    Source Sans: Web Safe
    Backup web-safe fonts: Helvetica Neue > Helvetica > Arial

  • Graphics

    Graphics

    A set of hand-drawn border styles is available to accentuate Danica Studio graphics.

  • Icons

    Icons

    An array of clean & simple icons in soft black and ivory can help tell the story of Danica Studio.

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Additional Brand Assets

Danica Resources

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Additional Brand Assets

Danica Resources

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