Brand Guide: Danica Studio

Danica Studio was founded in 2009 in Vancouver: a city where ocean, forest, and islands converge against a mountainous backdrop. This unique setting – along with a healthy dose of wanderlust and imagination – sparks daily inspiration for our design team. Together, they collaborate on patterns and images that refl ect a shared love of textiles, travel, and the beautiful city they call home. Their passion and creativity create the foundation from which our products come to life. We invite you to explore the bold, inviting, and ever-evolving world of Danica Studio.

Brand Statement

A creative mix of bold, modern and inspired designs.

Brand Statement

A creative mix of bold, modern and inspired designs.

  • The Look

    • Contemporary
    • Fashionable
    • Relevant
    • Personal
    • Surface design
    • Pattern play
    • Trend forward
    • Unique
    • Giftable
    • Rich in detail
    • Unexpected twists

  • The Products

    • Kitchen Linens
    • Tabletop
    • On the Go
    • Gift

  • The Customer

    • Gift
    • Lifestyle
    • Home Furnishings

  • The Voice

    • Sophisticated
    • Straight-forward
    • Poetic
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See all Danica Studio Products

Danica Studio

Brand Guidelines

  • Logo

    Logo

    Minimum application size: 0.5" wide

  • Logo Flag

    Logo Flag

    Minimum application size: 1" wide

  • Main Color

    Main Color

    Soft Black
    Hex #363637

  • Accent Colors

    Accent Colors

    Gray: Hex #c7c3b9
    Green: Hex #004c45
    Red: Hex #c76657
    Pink: Hex #eeb7a8

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Photography Styling Guide

  • Photo Styling

    Look & Feel

    • Story-driven
    • Moody with a quirky twist
    • Contemporary
    • Stylish
  • Photo Styling

    Backdrops

    • Simple, minimal, retro.
    • Dark neutral or brand colour coordinated.
    • Weathered.
  • Photo Styling

    Layouts

    • Simple with one product in focus.
    • Coordinating products on the sidelines
    • Props in the background or layered below.
  • Photo Styling

    Props

    • Prop themes can be inspired by the product's color, motif or function.
    • Art materials & stationery
    • Craft supplies
    • Vintage accessories
    • Science & natural accents
    • Modern electronic components
    • Jewellery & makeup
    • Artistic food presentations
  • Photo Styling

    Styling Effects

    • Feature one or a few products to keep images clean and impactful
    • Artistic, colour coordinated food presentations can tell an effective story
    • Modern, everyday accessories make the products relevant to everyday life
  • Photo Styling

    Themes & Stories

    • Use simple props with character to tell a unique story
    • Vintage accessories and simple backdrops with some patina tell the brand story well
    • Stationery and scientific detail props work well
    • Collections and natural curiosites is a suitable styling theme
    • Makeup, jewellery and craft supplies are good prop options too

  • Photo Styling

    Scaling

    • Go in close on smaller items, and include props that give a sense of scale
    • Show product sets in use together with appropriate props for scale reference
  • Photo Styling

    Settings

    • Product focus with rich backdrops, neat effects & rustic details tell the story well
    • Fun, retro vibes and clothing works well for the brand
  • Danica Studio Models

    Look & Feel

    • Diverse
    • Understated
    • Retro
  • Danica Studio Models

    Wardrobe

    • Simple cuts with unique details.
    • Neutral with pops of color.
    • Sweaters and blouses with special weaves, collars and necklines.
    • High-waisted or wide-leg pants.
    • Loose dresses.
    • Worn-in but not torn denim.
    • Huaraches, clogs, sandals.
    • Cotton, linen, chambray, denim.
    • Solids, stripes, polka dots.
  • Danica Studio Models

    Makeup & Hair

    • Light, soft and everyday.
    • No strong colors or bold lips or nails.
    • Natural, everyday hair in classic cuts and simple styles.
  • Danica Studio Models

    Posing

    • Natural, un-posed.
    • No direct camera eye-contact
    • Look at product, away or beyond.
Danica Studio

What Not To Do

  • Dramatic Lighting
    Danica Studio Don'ts

    Dramatic Lighting

    Keep the lighting soft and natural to differentiate from our other brands. Avoid hard shadows and overlay effects.

  • Split Backdrops
    Danica Studio Don'ts

    Split Backdrops

    Stay away from layered or split backdrops to differentiate from our other brands. Go for natural patina rather than bright painted backdrops.

  • Painted risers

    Painted risers

    Avoid using painted risers for Danica Studio to differentiate from other brands. Opt for other type of objects to lift products up, like books or more vintage style blocks and crates.

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Additional Brand Assets

Danica Resources

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Additional Brand Assets

Danica Resources

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