Brand Guide: Danica Studio
Danica Studio was founded in 2009 in Vancouver: a city where ocean, forest, and islands converge against a mountainous backdrop. This unique setting – along with a healthy dose of wanderlust and imagination – sparks daily inspiration for our design team. Together, they collaborate on patterns and images that refl ect a shared love of textiles, travel, and the beautiful city they call home. Their passion and creativity create the foundation from which our products come to life. We invite you to explore the bold, inviting, and ever-evolving world of Danica Studio.

A creative mix of bold, modern and inspired designs.
A creative mix of bold, modern and inspired designs.



Brand Guidelines
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Photography Styling Guide
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Photo Styling
Look & Feel
- Story-driven
- Moody with a quirky twist
- Contemporary
- Stylish
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Photo Styling
Backdrops
- Simple, minimal, retro.
- Dark neutral or brand colour coordinated.
- Weathered.
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Photo Styling
Layouts
- Simple with one product in focus.
- Coordinating products on the sidelines
- Props in the background or layered below.
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Photo Styling
Props
- Prop themes can be inspired by the product's color, motif or function.
- Art materials & stationery
- Craft supplies
- Vintage accessories
- Science & natural accents
- Modern electronic components
- Jewellery & makeup
- Artistic food presentations






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Photo Styling
Styling Effects
- Feature one or a few products to keep images clean and impactful
- Artistic, colour coordinated food presentations can tell an effective story
- Modern, everyday accessories make the products relevant to everyday life
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Photo Styling
Themes & Stories
- Use simple props with character to tell a unique story
- Vintage accessories and simple backdrops with some patina tell the brand story well
- Stationery and scientific detail props work well
- Collections and natural curiosites is a suitable styling theme
- Makeup, jewellery and craft supplies are good prop options too
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Photo Styling
Scaling
- Go in close on smaller items, and include props that give a sense of scale
- Show product sets in use together with appropriate props for scale reference
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Photo Styling
Settings
- Product focus with rich backdrops, neat effects & rustic details tell the story well
- Fun, retro vibes and clothing works well for the brand






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Danica Studio Models
Look & Feel
- Diverse
- Understated
- Retro
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Danica Studio Models
Wardrobe
- Simple cuts with unique details.
- Neutral with pops of color.
- Sweaters and blouses with special weaves, collars and necklines.
- High-waisted or wide-leg pants.
- Loose dresses.
- Worn-in but not torn denim.
- Huaraches, clogs, sandals.
- Cotton, linen, chambray, denim.
- Solids, stripes, polka dots.
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Danica Studio Models
Makeup & Hair
- Light, soft and everyday.
- No strong colors or bold lips or nails.
- Natural, everyday hair in classic cuts and simple styles.
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Danica Studio Models
Posing
- Natural, un-posed.
- No direct camera eye-contact
- Look at product, away or beyond.