Now Designs Photo Styling Guide
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Photo Styling
Look & Feel
- Classic
- Homestyle
- Warm
- Culinary
- Natural
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Photo Styling
Backdrops
- Light wood
- White and light painted surfaces
- Marble
- Granite
- Tiles
- Stainless Steel
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Photo Styling
Layouts
- Natural, layered, relaxed
- Authentic kitchen scenes
- Tablescapes
- Retail displays
- Home settings
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Photo Styling
Props
- Kitchen tools
- Dining accessories
- Fruits & veggies
- Cooking & baking ingredients
- Baked goods
- Flowers
- Leafy greens
- Garden accessories.
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Photo Styling
Styling Effects
- Scattered props and tipped over products add a natural, candid feel
- Prop with coordinating products from the brand when appliable
- Use products from other Danica brands only if it's more neutral and generic. It should not be easily identified.
- Relaxed but well coordinated table settings tell the right story
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Photo Styling
Themes & Stories
- Props directly drawn from the design is a fun way to show off the artwork & colors
- Gardening can be a great prop and styling theme for some products & designs
- Collection shots can be complex and layered to show off the product family
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Photo Styling
Scaling
- Go in close on smaller items, and include props that give a sense of scale
- Show product sets in use together with appropriate props for scale reference
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Photo Styling
Settings
- Hands and action shots are great to show how to use products
- Larger retail settings and kitchen scenes show color and pattern coordination well
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Now Designs Models
Look & Feel
- Relatable
- Classic
- Diverse
- All ages
- Families
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Now Designs Models
Wardrobe
- Classic cuts, colors and patterns.
- Neutral collared shirts and blouses.
- Jeans, chinos, dress pants and skirts. In-line aprons.
- Fitted dresses.
- Boots, flats, sandals.
- Cotton, chambray.
- Plaids, gingham, solids, stripes.
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Now Designs Models
Makeup & Hair
- Lightly styled and made up.
- Neat and tidy.
- Manicured nails in coordinated colors, can be bold if it ties into product.
- Everyday styled hair.
- Pony-tails, buns, simple up-dos
- Simple, understated jewellery
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Now Designs Models
Posing
- In the moment, focused on a task or demonstrating.
- Joyful, confident.
What Not To Do
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Now Designs Don'tsDramatic Lighting
Keep the lighting soft and natural to differentiate from our other brands. Avoid hard shadows and dramatic overlay effects. Soft dappled light for a summer outdoors effect is okay.
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Now Designs Don'tsVibrant Backdrops
Stay away from bightly coloured, painted backdrops to differentiate from our other brands. Think classic home and kitchen surfaces.
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Now Designs Don'tsDark & Rustic Backdrops
Avoid dark, rustic wood and weathered surfaces to differentiate from our other brands. The Now Designs home is more modern with lighter woods and clasic kitchen surfaces.
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Now Designs Don'tsDried Flowers & Cacti
Keep it fresh! Go for fresh flowers, herbs and produce instead of dried. Avoid succulents, cacti and sculpted plants to differentiate from our other brands.
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Plastic Flowers & Astroturf
Use fake foliage only out of focus or mostly hidden in the background. Opt to shoot outdoors instead of using astroturf, or choose another patio-appropriate ground.
Garden to table
Garden to table: A collection that celebrates indoor and outdoor entertaining, seamlessly blending fresh elements from the kitchen garden, the country farm and gourmet delights from land and sea. This strategy aims t elevate order values and frequency for the season, solidifying Now Designs as the go-to brand for timeless yet trend-conscious products that merchandise well and tell a seasonal story through material, form, colour and design.
S25 Story: Gather Outdoors
Outdoor Gatherings & Layered Table Scapes
S25 Story: Set the Table
Set the Table
S25 Story: Garden Mums
Garden Mums
S25 story: Gather Food
Gather Food
S25 Story: Make Food Outdoors
Make Food Outdoors
S25 Story: Casual Dining
Casual Dining
S25 Story: Natural DIY Cleaning
Natural DIY Cleaning
S25 story: Edible Flower Power
Edible Flower Power
S25 Story: Go to the Farmer's Market
Go to the Farmer's Market
S25 Story: Picnic Time
Picnic Time
S25 Story: Oyster Feast
Oyster Feast
S25 Story: Tinned Fish Charcuterie
Tinned Fish Charcuterie
Abundance · Garden Fresh · Farm fresh · Community · Home Cooking · Garden Mum · Fresh Picked · Casual Dining · Patio · Picnic · Classic · Delightful · Outdoor living · Summer haze
Fresco Melamine · Spatula CDU · Spray Bottle · Clean coast & Fresco: Outdoor living · Full Bloom Fresh Tote · Color Center · Grocery Bags
Put the most energy and intention into these key categories. These are products we have great faith in being successful. Give them space, real estate, inventory and investment dollars. Highlight in catalogues. marketing, display and photography.
Kitchen & Dining Functionality
- Functionality and function needs to play a greater role, we don’t want customers to forget that these are highly functional products
- Keep it in the kitchen, dining room and outdoor eating spaces
- All towels should be displayed hung, not folded. Duplicate SKUs
can be folded. - All aprons should be displayed on models, manequins or hanging, not folded.
- When possible, all tablecloths and runners should be displayed hung, draped or spread out, not folded.
- All totes should be worn, hung or stuffed
