Brand Guidelines: Now Designs by Danica
Now Designs is our tribute to the tastes and textures that inspire us to explore, create and gather to share culinary experiences.
From harvesting our own herbs, farmer’s market fresh finds to an al fresco feast, our collection offers high-quality kitchen and dining essentials that celebrate and support the joy of living well. With reimagined classic patterns and an abundance of colors and tones to appeal to every taste, Now Designs offers the perfect ingredients for you to express, enjoy and share your love for all things culinary.

New and now with a traditional touch. Kitchen and dining essentials for every taste.
New and now with a traditional touch. Kitchen and dining essentials for every taste.



Brand Guidelines
Please log in to continue
Use your Danica Resources credentials to access further branding resources.
Photography Styling Guide
-
Photo Styling
Look & Feel
- Classic
- Homestyle
- Warm
- Culinary
-
Photo Styling
Backdrops
- Light wood
- White and light painted surfaces
- Marble
- Granite
- Tiles
- Stainless Steel
-
Photo Styling
Layouts
- Natural, layered, relaxed
- Authentic kitchen scenes
- Tablescapes
- Retail displays
- Home settings
-
Photo Styling
Props
- Kitchen tools
- Dining accessories
- Fruits & veggies
- Cooking & baking ingredients
- Baked goods
- Flowers
- Leafy greens
- Garden accessories.






-
Photo Styling
Styling Effects
- Scattered props and tipped over products add a natural, candid feel
- Prop with coordinating products from the brand when appliable
- Use products from other Danica brands only if it's more neutral and generic. It should not be easily identified.
- Relaxed but well coordinated table settings tell the right story
-
Photo Styling
Themes & Stories
- Props directly drawn from the design is a fun way to show off the artwork & colors
- Gardening can be a great prop and styling theme for some products & designs
- Collection shots can be complex and layered to show off the product family
-
Photo Styling
Scaling
- Go in close on smaller items, and include props that give a sense of scale
- Show product sets in use together with appropriate props for scale reference
-
Photo Styling
Settings
- Hands and action shots are great to show how to use products
- Larger retail settings and kitchen scenes show color and pattern coordination well






-
Now Designs Models
Look & Feel
- Relatable
- Classic
- Diverse
- All ages
- Families
-
Now Designs Models
Wardrobe
- Classic cuts, colors and patterns.
- Neutral collared shirts and blouses.
- Jeans, chinos, dress pants and skirts. In-line aprons.
- Fitted dresses.
- Boots, flats, sandals.
- Cotton, chambray.
- Plaids, gingham, solids, stripes.
-
Now Designs Models
Makeup & Hair
- Lightly styled and made up.
- Neat and tidy.
- Manicured nails in coordinated colors, can be bold if it ties into product.
- Everyday styled hair.
- Pony-tails, buns, simple up-dos
- Simple, understated jewellery
-
Now Designs Models
Posing
- In the moment, focused on a task or demonstrating.
- Joyful, confident.