Brand Guidelines: Now Designs by Danica

Now Designs is our tribute to the tastes and textures that inspire us to explore, create and gather to share culinary experiences.

From harvesting our own herbs, farmer’s market fresh finds to an al fresco feast, our collection offers high-quality kitchen and dining essentials that celebrate and support the joy of living well. With reimagined classic patterns and an abundance of colors and tones to appeal to every taste, Now Designs offers the perfect ingredients for you to express, enjoy and share your love for all things culinary.

Brand Statement

New and now with a traditional touch. Kitchen and dining essentials for every taste.

Brand Statement

New and now with a traditional touch. Kitchen and dining essentials for every taste.

The Look
- Culinary themes
- Classic florals
- Hand-drawn & painterly
- Coordinating solids
- Bright & Colorful
- Seasonal
- Functional
- Timeless modern
The Products
- Kitchen Linens
- Table Linens
- Totes & Bags
- Doormats
- Bowl Covers
The Customer
- Kitchen Stores
- Supermarkets
- Hardware
The Voice
- Romantic
- Classic
- Technical

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Aveiro Jacquard Dishtowel
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Aveiro Jacquard Dishtowel
Vendor:
Now Designs by Danica
Buona Pasta Serving Bowl
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Buona Pasta Serving Bowl
Vendor:
Now Designs by Danica
Bees & Blooms Clean Coast Tablecloth 60 x 120 inches
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Bees & Blooms Clean Coast Tablecloth 60 x 120 inches
Vendor:
Now Designs by Danica
Cruiser Fold-Up Fresh Tote
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Cruiser Fold-Up Fresh Tote
Vendor:
Now Designs by Danica
Neem Wood Serving Spoon
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Neem Wood Serving Spoon
Vendor:
Now Designs by Danica
Market Day Compostable Sponge Counter Display Unit Set of 24
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Market Day Compostable Sponge Counter Display Unit Set of 24
Vendor:
Now Designs by Danica

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See all Now Designs by Danica Products

Now Designs

Brand Guidelines

Logo
Minimum application size: 0.5" wide
Logo Flag
Minimum application size: 1" wide
Main Color
Soft Black
Hex #363637
Accent Colors
Cool Gray: Hex #939597
Peacock: Hex #006e74
Chili: Hex #ad1e2e

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Logo Variations
For applications smaller than 0.5" wide
Fonts
Darwin: Display
Set in all upper case. Kerning optical
Tracking: 50-75
Cabrito: Display & Body
Use normal weights
Motherline Script: Accent
Set in all lower case. Use ligatures sparingly. Use bold weight in smaller sizes.
Mort Modern: Accent Serif
Set in all lower case. Use bold weight.
Avenir: Body Copy
Set in Roman weight for regular body copy.
Source Sans: Web Safe
Backup web-safe fonts: Helvetica Neue > Helvetica > Arial
Patterns
Dots are the main brand pattern for Now Designs by Danica, followed by thick diagonal stripes as the secondary pattern. These patterns can be toned down to gray so as not to compete with more important graphic elements.
Icons
The icons for Now Designs by Danica tend to have a stamp-like, slightly vintage feel. They are most often used in Soft Black or Chili, but can also be used in Peacock.