Now Designs is our tribute to the tastes and textures that inspire us to explore, create and gather to share culinary experiences.

From harvesting our own herbs, farmer’s market fresh finds to an al fresco feast, our collection offers high-quality kitchen and dining essentials that celebrate and support the joy of living well. With reimagined classic patterns and an abundance of colors and tones to appeal to every taste, Now Designs offers the perfect ingredients for you to express, enjoy and share your love for all things culinary.

Brand Statement

New and now with a traditional touch. Kitchen and dining essentials for every taste.

Brand Statement

New and now with a traditional touch. Kitchen and dining essentials for every taste.

  • The Look

    • Culinary themes
    • Classic florals
    • Hand-drawn & painterly
    • Coordinating solids
    • Bright & Colorful
    • Seasonal
    • Functional
    • Timeless modern
  • The Products

    • Kitchen Linens
    • Table Linens
    • Totes & Bags
    • Doormats
    • Bowl Covers
  • The Customer

    • Kitchen Stores
    • Supermarkets
    • Hardware
  • The Voice

    • Romantic
    • Classic
    • Technical
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Now Designs

Brand Guidelines

  • Logo

    Logo

    Minimum application size: 0.5" wide

  • Logo Flag

    Logo Flag

    Minimum application size: 1" wide

  • Main Color

    Main Color

    Soft Black
    Hex #363637

  • Accent Colors

    Accent Colors

    Cool Gray: Hex #939597
    Peacock: Hex #006e74
    Chili: Hex #ad1e2e

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