Brand Guidelines: Danica Heirloom

A deep passion for craftsmanship, handmade goods, ethical production, and uncompromising quality compelled us to create Danica Heirloom.

We take inspiration from the quality of cherished items that last generations, and from our intertwined global community of artists who make, create, and share the products that bring us together. Created with earth tones, jewel palettes, and a love of travel, Heirloom encompasses a spirit of global citizenship and well-traveled design. Travel the globe and redefine home decor with Danica Heirloom.

Brand Statement

A collection of eclectic patterns, must-feel textures and inviting palettes

Brand Statement

A collection of eclectic patterns, must-feel textures and inviting palettes

  • The Look

    • Textural
    • Handmade
    • Rustic
    • Modern
    • Natural
    • Earthy
    • Eclectic
    • Organic

  • The Products

    • Tabletop
    • Serveware
    • Kitchen Accessories
    • Kitchen Linens
    • Table Linens
    • Rugs

  • The Customer

    • Gift
    • Lifestyle
    • Home Furnishings

  • The Voice

    • Classic
    • Detail-oriented
    • Beautiful
    • Storytelling
    • Vibrant
    • Lyrical
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See all Danica Heirloom Products
Danica Heirloom

Brand Guidelines

  • Logo

    Logo

    Minimum application size: 0.5" wide

  • Logo Flag

    Logo Flag

    Minimum application size: 1" wide

  • Main Color

    Main Color

    Soft Black
    Hex #363637

  • Accent Colors

    Accent Colors

    Shadow: Hex #676B6A
    Jade: Hex #4C8676
    Clay: Hex #9E483F
    Lagoon: Hex #5F8289

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  • Logo Variations

    Logo Variations

    The crosshatch design on the logo may be removed for space constraints. The horizontal logo must only be used when space doesn't allow for the full logo or the text-only logo.

  • Fonts

    Fonts

    Grotesque MT: Display
    Set in all upper case and extra condensed weight.
    Tracking: 165-180

    Vendetta: Display & Body
    Tracking: 15

    Sensa Pen: Accent
    Set in all lower case. Turn on contextual alternates & stylistic alternates.

    Georgia: Web Safe
    Backup web-safe fonts: Times > Times New Roman

  • Patterns & Graphics

    Patterns & Graphics

    The crosshatch pattern from the Danica Heirloom logo is reworked into a linear border which can be used as a "single crosshatch" variation or doubled up for a "double crosshatch" variation.

    We also use wide and short black triangles as a motif in packaging, as well as hexagonal shapes. The wide black triangles usually appear flat-side-out on rectangular panels or flat-side-in on hexagonal panels.

  • Icons

    Icons

    Product details such as material or special features often appear as a simple round badge using the Grotesque MT typeface. Set icons are stacked.

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Additional Brand Assets

Danica Resources

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Additional Brand Assets

Danica Resources

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