Brand Guidelines: Danica Heirloom

A deep passion for craftsmanship, handmade goods, ethical production, and uncompromising quality compelled us to create Danica Heirloom.

We take inspiration from the quality of cherished items that last generations, and from our intertwined global community of artists who make, create, and share the products that bring us together. Created with earth tones, jewel palettes, and a love of travel, Heirloom encompasses a spirit of global citizenship and well-traveled design. Travel the globe and redefine home decor with Danica Heirloom.

Brand Statement

A collection of eclectic patterns, must-feel textures and inviting palettes

Brand Statement

A collection of eclectic patterns, must-feel textures and inviting palettes

The Look
- Textural
- Handmade
- Rustic
- Modern
- Natural
- Earthy
- Eclectic
- Organic
The Products
- Tabletop
- Serveware
- Kitchen Accessories
- Kitchen Linens
- Table Linens
- Rugs
The Customer
- Gift
- Lifestyle
- Home Furnishings
The Voice
- Classic
- Detail-oriented
- Beautiful
- Storytelling
- Vibrant
- Lyrical

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Opus Dish - Cerulean
Opus Dish - Cerulean
Vendor:
Danica Heirloom
Alchemy Sedona Medium Bowl 6 inch
Alchemy Sedona Medium Bowl 6 inch
Vendor:
Danica Heirloom
Bloom Placemat
Bloom Placemat
Vendor:
Danica Heirloom
Camellia Stoneware Baking Dish
Camellia Stoneware Baking Dish
Vendor:
Danica Heirloom
Hand-painted Turkish Ginger Grater
Hand-painted Turkish Ginger Grater
Vendor:
Danica Heirloom
Jasmine Block Print Waffle Dishtowel
Jasmine Block Print Waffle Dishtowel
Vendor:
Danica Heirloom

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See all Danica Heirloom Products

Danica Heirloom

Brand Guidelines

Logo
Minimum application size: 0.5" wide
Logo Flag
Minimum application size: 1" wide
Main Color
Charcoal
Hex #363637
Accent Colors
Jade: Hex #4C8676
Clay: Hex #9E483F
Lagoon: Hex #5F8289

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Logo Variations
The crosshatch design on the logo may be removed for space constraints. The horizontal logo must only be used when space doesn't allow for the full logo or the text-only logo.
Fonts
Grotesque MT: Display
Set in all upper case and extra condensed weight.
Tracking: 165-180
Vendetta: Display & Body
Tracking: 15
Sensa Pen: Accent
Set in all lower case. Turn on contextual alternates & stylistic alternates.
Georgia: Web Safe
Backup web-safe fonts: Times > Times New Roman
Patterns & Graphics
The crosshatch pattern from the Danica Heirloom logo is reworked into a linear border which can be used as a "single crosshatch" variation or doubled up for a "double crosshatch" variation.
We also use wide and short black triangles as a motif in packaging, as well as hexagonal shapes. The wide black triangles usually appear flat-side-out on rectangular panels or flat-side-in on hexagonal panels.
Icons
Product details such as material or special features often appear as a simple round badge using the Grotesque MT typeface. Set icons are stacked.