Brand Guidelines: Ecologie by Danica

Ecologie is the natural result of our deep passion for environmental sustainability and creative design, bringing a little thoughtful beauty to your world.

Authentically made in Sweden, our sponge cloths are equal parts stylish and effective. Turn one-time use paper towels and plastic into a thing of the past with Ecologie by Danica. Explore our collection and discover why sustainable living has never been so vibrant – or so fun!

Brand Statement

Sustainable alternatives bring thoughtful beauty to the home

Brand Statement

Sustainable alternatives bring thoughtful beauty to the home

  • The Look

    • Bright
    • Colorful
    • Functional
    • Joyful
    • Culinary
    • Cheeky
    • Eco-friendly
    • Bold
    • Giftable
    • Trend forward

  • The Products

    • Swedish Sponge Cloths
    • Beeswax Wrap
    • Racks & Display Units

  • The Customer

    • Kitchen Stores
    • Gift
    • Supermarkets
    • Hardware

  • The Voice

    • Joyful
    • Friendly
    • Wordplay
    • Earth conscious
    • Informative
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See all Ecologie Products

Ecologie by Danica

Brand Guidelines

  • Logo

    Logo

    Minimum application size: 0.5" wide

  • Logo Flag

    Logo Flag

    Minimum application size: 1" wide

  • Brand Colors

    Brand Colors

    Forest Green: Hex #3F6F60
    Sunshine Yellow:     Hex #FFD857
    Grass Green: Hex #28AD73

  • Backdrop Colors

    Backdrop Colors

    Dust Blue: Hex #ECEFEE
    Marble, Granite, Tiles & Light Wood

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Additional Brand Resources

Danica Resources

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