Brand Guidelines: Ecologie by Danica

Ecologie is the natural result of our deep passion for environmental sustainability and creative design, bringing a little thoughtful beauty to your world.

Authentically made in Sweden, our sponge cloths are equal parts stylish and effective. Turn one-time use paper towels and plastic into a thing of the past with Ecologie by Danica. Explore our collection and discover why sustainable living has never been so vibrant – or so fun!

Brand Statement

Sustainable alternatives bring thoughtful beauty to the home

Brand Statement

Sustainable alternatives bring thoughtful beauty to the home

The Look
- Bright
- Colorful
- Functional
- Joyful
- Culinary
- Cheeky
- Eco-friendly
- Bold
- Giftable
- Trend forward
The Products
- Swedish Sponge Cloths
- Beeswax Wrap
- Racks & Display Units
The Customer
- Kitchen Stores
- Gift
- Supermarkets
- Hardware
The Voice
- Joyful
- Friendly
- Wordplay
- Earth conscious
- Informative

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Feeling Lucky Swedish Dishcloth
Feeling Lucky Swedish Dishcloth
Vendor:
Ecologie by Danica
Meow & Furever Swedish Dishcloth
Meow & Furever Swedish Dishcloth
Vendor:
Ecologie by Danica
Full Bloom Swedish Dishcloth
Full Bloom Swedish Dishcloth
Vendor:
Ecologie by Danica
Very Cherry Swedish Dishcloth
Very Cherry Swedish Dishcloth
Vendor:
Ecologie by Danica
Uptown Dogs Swedish Dishcloth
Uptown Dogs Swedish Dishcloth
Vendor:
Ecologie by Danica
Pilipala Swedish Dishcloth
Pilipala Swedish Dishcloth
Vendor:
Ecologie by Danica

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See all Ecologie Products

Ecologie by Danica

Brand Guidelines

Logo
Minimum application size: 0.75" wide
Logo Flag
Minimum application size: 1" wide
Brand Colors
Forest Green: Hex #3F6F60
Sunshine Yellow: Hex #FFD857
Grass Green: Hex #28AD73
Backdrop Colors
Dust Blue: Hex #ECEFEE
Marble, Granite, Tiles & Light Wood

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Logo Variations
The Ecologie logo may be applied in Dark Green or Grass Green (see Brand Colors for color specs).
There is an additional variation of the Ecologie logo for small applications less than 0.75" wide. This should be used sparingly and only in very specific instances, such as small packaging stickers. Use the regular sized Ecologie logo whenever possible.
Fonts
Quicksand: Display & Accent
Use mostly in all upper case, in medium and bold weights.
Tracking 50-75
Use title case as an accent
Motherline Script: Accent
Use in all lower case for short call-outs only
Use ligatures sparingly
Avenir: Body Copy
Use oblique weights
Source Sans: Web Safe
Backup web-safe fonts: Helvetica Neue > Helvetica > Arial
Patterns
A faint yellow vertical stripe pattern can be used as an accent. It's often paired with a Forest Green horizontal divider at the top and/or bottom.
Icons
Ecologie by Danica icons are straightforward yet playful. They follow a badge-style and use the Quicksand font. They use the Ecologie brand palette, often with the addition of turquoise (Hex #3AB8AB) for a pop of contrast.