Brand Guidelines: Ecologie by Danica
Ecologie is the natural result of our deep passion for environmental sustainability and
creative design, bringing a little thoughtful beauty to your world. Authentically made
in Sweden, our sponge cloths are equal parts stylish and effective. Turn one-time use
paper towels and plastic into a thing of the past with Ecologie by Danica. Our beeswax wraps and
bags offer an array of colors and patterns for reusable storage. Explore our collection
and discover why sustainable living has never been so vibrant – or so fun!

Sustainable alternatives bring thoughtful beauty to the home
Sustainable alternatives bring thoughtful beauty to the home



Brand Guidelines
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Photography Styling Guide
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Photo Styling
Look & Feel
- Light
- Bright
- Clean
- Natural
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Photo Styling
Backdrops
- Light and bright backgrounds
- Marble, granite.
- Light finished wood surfaces
- Painted backdrops: Light tones of brand colors
- Light pink for contrast
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Photo Styling
Layouts
- Natural, layered, relaxed.
- Authentic kitchen scenes,
tablescapes, retail displays
and home settings
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Photo Styling
Props
- Veggies & fruits
- Nuts & spices
- Cooking & baking
ingredients - Snacks, sandwiches
- Dishes, water & soap suds
- Greenery and flowers






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Photo Styling
Styling Effects
- Show products in use to highlight functionality
- Include at least one wet cloth to showcase the transformation the cloths go through
- Scattered props and tipped over products add a natural feel
- Hands are great to show scale and action
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Photo Styling
Themes & Stories
- Food props and kitchen scenes are essential to the brand
- Dish washing and drying set-ups are a natural fit as well
- Highlighting alternate uses can inspire a good story
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Photo Styling
Scaling
- Get up nice and close to show motifs and techniques
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Photo Styling
Settings
- Natural home and kitchen environments






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Ecologie Models
Look & Feel
- Diverse
- Relatable
- Classic
- Wholesome
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Ecologie Models
Wardrobe
- Classic cuts, colors and patterns.
- Neutral collared shirts.
- T-shirts, cardigans. Jeans, chinos, loose fits.
- Cotton, chambray, linen.
- Plaids, gingham, solids, stripes.
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Ecologie Models
Makeup & Hair
- Lightly styled and made up.
- Neat and tidy.
- Subtly manicured nails in soft colors.
- Everyday styled hair. Pony-tails, buns, simple up-dos.
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Ecologie Models
Posing
- In the moment, focused on a task or demonstrating.
- Joyful, confident.