Brand Guidelines: Ecologie by Danica

Ecologie is the natural result of our deep passion for environmental sustainability and creative design, bringing a little thoughtful beauty to your world.

Authentically made in Sweden, our sponge cloths are equal parts stylish and effective. Turn one-time use paper towels and plastic into a thing of the past with Ecologie by Danica. Explore our collection and discover why sustainable living has never been so vibrant – or so fun!

Brand Statement

Sustainable alternatives bring thoughtful beauty to the home

Brand Statement

Sustainable alternatives bring thoughtful beauty to the home

  • The Look

    • Bright
    • Colorful
    • Functional
    • Joyful
    • Culinary
    • Cheeky
    • Eco-friendly
    • Bold
    • Giftable
    • Trend forward

  • The Products

    • Swedish Sponge Cloths
    • Beeswax Wrap
    • Racks & Display Units

  • The Customer

    • Kitchen Stores
    • Gift
    • Supermarkets
    • Hardware

  • The Voice

    • Joyful
    • Friendly
    • Wordplay
    • Earth conscious
    • Informative
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See all Ecologie Products

Ecologie by Danica

Brand Guidelines

  • Logo

    Logo

    Minimum application size: 0.75" wide

  • Logo Flag

    Logo Flag

    Minimum application size: 1" wide

  • Brand Colors

    Brand Colors

    Forest Green: Hex #3F6F60
    Sunshine Yellow:     Hex #FFD857
    Grass Green: Hex #28AD73

  • Backdrop Colors

    Backdrop Colors

    Dust Blue: Hex #ECEFEE
    Marble, Granite, Tiles & Light Wood

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  • Logo Variations

    Logo Variations

    The Ecologie logo may be applied in Dark Green or Grass Green (see Brand Colors for color specs).

    There is an additional variation of the Ecologie logo for small applications less than 0.75" wide. This should be used sparingly and only in very specific instances, such as small packaging stickers. Use the regular sized Ecologie logo whenever possible.

  • Fonts

    Fonts

    Quicksand: Display & Accent
    Use mostly in all upper case, in medium and bold weights.
    Tracking 50-75
    Use title case as an accent

    Motherline Script: Accent
    Use in all lower case for short call-outs only
    Use ligatures sparingly

    Avenir: Body Copy
    Use oblique weights

    Source Sans: Web Safe
    Backup web-safe fonts: Helvetica Neue > Helvetica > Arial

  • Patterns

    Patterns

    A faint yellow vertical stripe pattern can be used as an accent. It's often paired with a Forest Green horizontal divider at the top and/or bottom.

  • Icons

    Icons

    Ecologie by Danica icons are straightforward yet playful. They follow a badge-style and use the Quicksand font. They use the Ecologie brand palette, often with the addition of turquoise (Hex #3AB8AB) for a pop of contrast.

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Additional Brand Resources

Danica Resources

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Additional Brand Assets

Danica Resources

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Additional Brand Assets

Danica Resources

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