Danica Brand Guidelines
We strive to be The Company You Keep by providing design, product and service with integrity.
Danica is a market leader in houseware, giftware, and home furnishing design. With five distinct brands under the Danica umbrella, we offer an engaging and dynamic range of products. Family-owned with a global reach, we’ve evolved from our roots as a source of classic kitchen textiles in North America in the 1960s.
Danica’s dedication to providing designs, products, and service with integrity continues to be evident in everything we do. From our bustling headquarters in Vancouver, Canada to our manufacturing partners overseas, and our retail customers everywhere, we are passionate about our community and committed to reducing our environmental footprint while making a positive impact.
Our in-house team of designers and product developers draw from their extensive and diverse backgrounds to create the unique collections in each of our brands. The vitality and charm of our designs are brought to life in our photography, often featuring our Danica family (and their pets!) as models. Expertise in trend research, illustration and product development can be seen in everything we create, resulting in outstanding brands destined for shops and homes where design and quality inspire the art of living well.
Inspired by the art of living well
Inspired by the art of living well
Danica creates modern home and living decor products that deliver color, pattern, and thoughtful design. Brimming with vitality, each collection is composed with quality, function and joy top of mind.
Brand Guidelines
Strategic Plan
VISION: Where Are We Going?
To be a leading partner with both current and new specialty retailers across North America in their pursuit of strengthening the communities they serve.
PURPOSE: Why Do We Exist?
Fostering lasting relationships with our customers and our people is at the heart of our community purpose. We strive to be The Company You Keep by providing product, service, and employment with integrity.
MISSION: What Do We Do?
To bring everyday joy to your kitchen and dining table through curated colors, patterns, and seasonal design.
The Internal Road Map
To ensure long term success through accountability and financial sustainability.
We prioritize strong customer relationships, operational excellence, and products with thoughtful design. Joy to our people during this journey is paramount.
Creating a space that is welcoming and conducive to community and collaboration is important to Danica.
We focus on sustainable and ethical practices in developing our products and believe that the environment in which we surround ourselves should as well.
Creating a space that is welcoming and conducive to community and collaboration is important to Danica.
We focus on sustainable and ethical practices in developing our products and believe that the environment in which we surround ourselves should as well.
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Colors
Danica’s environment should consist of a neutral palette, with clean whites and Danica’s soft black as a base.
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Materials
The neutral base can be upported by natural textures such as concrete, wood, textiles and greenery.
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Happy Plants
Plants are known to reduce stress, increase productivity, clean the air, reduce sickness & absenteeism, and create a desirable work space that enhances creativity.
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Shop Local
Using locally sourced and natural materials is important to maintaining the Danica brand.
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Danica Brands
Looking for brand resources and guidelines for our Danica brands? Click through below to download logos or review brand guides.
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